With each iteration of the web, Carlos Diaz innovates and executes. With the advent of Web 3, the investor many today know about the Silicon Carne podcast created a new fund: Uncut.fm. This platform to connect creators and their audience aims to revolutionize podcast monetization. We received it on Tuesday, June 21 on Twitch, 20 Mint au Carré.
Why did you start Uncut.fm?
As a podcaster maker, I was frustrated by not knowing my audience. Silicon Carne is a great podcast. I have numbers but that’s what we call it vanity scales. I have a number of downloads every month but I don’t know who is listening to me. We asked ourselves how we can use these 3 new web tools to create a new relationship with our audience because today’s central platforms, like Spotify or Apple Podcast, don’t want creators to have their audience directly. It is their business model. We think it’s our audience but it’s not our audience. It’s an audience that we rent to these platforms.
What changes Uncut?
Uncut.fm was driven by the creation of the first blockchain infrastructure for podcast creators. To allow them to convert their content into tokens and deliver those tokens directly to their audience. These icons can be an entire loop, an excerpt from an episode, anything else, an image, a video, a 3D object, etc.
Today, on our platform, podcasters have a page dedicated to them. And they will be able to drop useful tokens on this page. For example, with the Silicon Carne, the token grants access to Hacienda which is a community gated around the show. I organize a lot of things with these people who identify themselves as my fans, who trust me and support the show. Give them access to exclusive things and we do a lot of funny things with them.
Why are we talking about tokens and not NFT?
The problem with the term NFT is that it is overused. It is often seen as a speculative object. I don’t think my audience would buy a Silicon Carne token because it would make a profit. There may be a secondary market for these tokens, but that’s not the point. They are fan symbols, societal things that people gather around. But technically, yes, they are NFTs.
Does it change anything for NFTs instrument?
You are no longer dependent on a central hosting server. When you make NFTs, on Uncut.fm, the media part (content) is automatically hosted on Arweav which is an IPFS server, decentralized, and therefore forever available. There is a title created for this content. Which means that if I, the creator, remove it from my RSS feed, it will still be available. I no longer control this content, the community controls it. It has become a public good.
And the right to be forgotten?
There, it’s over. From the moment the content was minted, it became publicly available forever. Unless each of the owners of this token asks Arweave to burn it…
and if you were turn into jo roganWe won’t be able to delete episodes…
But that’s also why we created Uncut.Fm. We know that central platforms play a role in moderation, sometimes positive but also very negative. They decided to promote this or that creator in accordance with their economic interests. Spotify is a real threat to independent podcasters. They have their own podcast production which they will promote on their independent podcast account. Web 3 allows us to free ourselves from these dictates of platforms and take back the power.
This to say?
Blockchain was not invented to make us richer but to make us freer. This is the real issue. We were wrong about this last year of euphoria, especially about NFTs. Today, the power is concentrated between a few platforms and it is a huge problem. Together with the web we invented a protocol that was open and at one point we got it wrong because we needed a technology capability that we could no longer offer for free. Companies have taken advantage of this to invent great tools for sure, but it came at a cost: our freedom.
How does Uncut.fm fit into all this?
By getting rid of intermediaries. Our idea is to bring the podcaster and listener into direct contact. We do not assume any discounts on sales made by the creator. 100% of the revenue generated from selling tokens goes to the podcaster player. It allows the creator to invent his own economic model.
How are you paid?
That’s an important question (laughs). We will definitely be in a model where the platform will be free. You will be able to mint X for free, and if you want to mint more, you will have to pay the price of each mint. In fact, I am selling you chip vinyl, the technology material, but the price at which you sell the content is none of my business. I will not cut.
The idea is to win enough to run the podium?
You say I won’t make any money, but that’s not what I tell my investors at all. If I have a creator with a huge community, they will need to mint large amounts of tokens, so I will make a lot of money with the big ones. Well, I’ll do a little more with the little ones, but I’m not here to steal candy from the kids. We have to get out of the dictates that we need millions of listeners to survive. It is a model based solely on advertising. I believe you can fund your podcast with a community of 1,000 fans. I may not make a lot of money with these creators, but I will make money with the biggest. Hmm, I’ll take a lot of money from them (laughs).
I’ve been experimenting with Uncut.Fm with your special offer for two months. it’s working?
While I’m talking to you, I’ve mined 205 tokens. They were all sold out within hours of being released. This allowed us to collect 3.37 ether (3,500 euros at the time of issuance). 80% of sales of NFTs, kept in the portfolio. And this money, I use to create a war fund that the community can use as it pleases. There were sick thoughts. There are people who want to set up camp at Burning Man and distribute chili to everyone there. why not?
Can you see why people are willing to pay to buy your tokens?
My message to my community is very simple. I tell them, “We don’t want a Silicon Karen sponsor.” I don’t want to become a mattress seller with this offer. I don’t want to advertise. I refuse to put my content behind the paywall. It’s a huge unfairness to say “If you had the money, you’d be able to access my content, pay. And even pay every month.” No, I want to share my content with as many people as possible. I don’t want to ask for charity either. I want to create stuff for you, show it to you, and if you like it, buy it and that takes the form of a token.