Content strategy is important for SEO in order to improve the user experience on your website by giving it a high added value. Therefore, writing SEO content, or simply creating high-quality content, is critical to a natural referral to your website on Google.
Creating relevant content effectively increases traffic to your company’s website, allowing you to improve your visibility on the Internet, especially on Google (one of the most used search engines at the moment).
From the start of the content appearing on the page on Google, you need to have a good SEO content strategy to get better content marketing results. We tell you everything in this section.
Writing text in the language of SEO, what is it?
It goes without saying that in recent years, text with search engine optimization (SEO) content has become more and more important in online marketing strategies. Whether it’s blog articles, YouTube channel videos, or even a backlink system, the page’s content will always be highlighted. SEO content is a set of information that must be optimized in order to promote its appearance on search engines such as Google.
In order to create relevant content, you must take into account various relevant criteria. In fact, high-quality content should include:
- key word
- Secondary keywords (built from the semantic field of the main keyword)
- meta description
- Several translations
- Paragraph texts
- Graphic media (photos, audios, videos, etc.)
All search engines (including Google) contain structured data about Internet users and, more specifically, readers. This database is regularly updated to allow Internet users to access maximum information and content creators to improve the visibility of their website on Google.
What is the role of content in your SEO strategy?
Content strategy is used to improve your company’s visibility on the Internet to attract a potential customer, whatever your field of activity. Content marketing makes it possible to promote services or products by providing as much information as possible about the company and its activities for free.
Google creates a database in order to build organic traffic that allows readers to access the information they need. Internet users send their query from the search bar. Google takes into account a keyword or groups of keywords to create a semantic field related to the search. Simply click on the answer to your query to display relevant content on the first page of Google.
Know that SEO for text or natural references is mainly based on keywords. Google actually uses algorithms to rank web pages on the internet according to keyword relevance, inbound links (inbound links), meta tags (meta title and meta description) or even alt tags (target keywords dedicated to images).
Second, you should take into account that Google updates its database regularly. To do this, it analyzes the source or load speed of your page.
Why is SEO Reference Important to Businesses?
Natural references are essential for companies to better sell their services. As with all content marketing strategies, creating web pages, blog articles, display sites, etc., as an entrepreneur allows you to improve your business image and expand your sales channel to increase your profits.
Optimizing your texts also guarantees you first place in search engines (Bing, Yandex, Google, Yahoo, etc.). The fewer bounces your website gets, the more relevant the Google ranking system will be for you. Bounce corresponds to the Internet user leaving a site, which means that the Internet user consults your page only before leaving the site. Google takes your site’s bounce rate (number of bounces) into account when updating data. To improve the natural referral of your type of content (blog, e-commerce site, YouTube videos, etc.), the bounce rate should be between 40 and 50%.
What are the SEO rules that improve visibility on the Internet?
To improve your visibility on the web, you must take into account several optimization rules. The goal is to prepare content marketing while respecting the various relevant standards. Therefore, it is essential that you incorporate into your content a little reminder or a CTA (call to action).
Call-to-actions allow users to interact with the Page admin or Page admin. He can actually make a call, request a service (quote), give an opinion or even buy a product. In your content, a CTA can come in the form of an attractive sentence. It can also be in the form of buttons.
The second rule to respect in content optimization concerns the length of texts. In fact, the latter varies according to the type of content written. For a product sheet, for example, the maximum length is estimated at 350 words. For a blog, 500 to 800 words is enough for optimization and for informative articles, natural references take into account more than 1000 words.
Finally, you should give the main keyword the utmost importance. This word or group of words allows Google’s algorithms to select your content based on your readers’ query. The main keywords should appear first in the text in the introduction.
How to Create an SEO Text Example?
To create SEO optimized content (search engine optimization), you must first work on the various text tags. In general, your text should contain:
- Title tag: This is the title of your page that Google displays in search results. This tag must include the keyword.
- Meta Description: This is a summary that describes the content of your article. It appears in the search results, under the title tag.
- H1 Title Tag: This is the main title or editorial title of your article and must also contain the main keyword.
- Translations: It should summarize the content of your article paragraphs. It may also contain other translations.
- In order to implement an effective optimization approach to organic traffic generation, you must:
- Use an agency to write quality content
- Create relevant content to attract readers
- Ensure that the page content contains the above relevance criteria
- Create rich texts in semantic and lexical domains
- Make use of videos or other visuals to get people’s attention Add links to calls to action