MMA Insurance is launching “imaginons.mma”, a platform to co-build tomorrow’s insurance with its clients. This digital collaborative platform aims to mobilize a community of at least 2,000 links in order to co-create insurance offerings and services. The literal text will be analyzed by artificial intelligence.
A space for joint creativity between the MMA and its members
The collaborative website is a space for discussion and co-creation between the MMA insurance company and its members. The insurance company sees this initiative as a continuation of its more than two years of efforts on quality customer relationships. MMA secures 3.1 million members and clients. It targets businesses, professionals and individuals alike. MMA is part of the Covéa Group, which also owns the MAAF and GMF brands as well as specialty companies.
The platform takes the form of a website where MMA clients are invited to share their ideas, interact with the community and give their opinion on a project or company reflection. The site is also part of the “motivation” logic to encourage and reward customer engagement and commitment. imaginons.mma wants to meet the expectations and needs of document holders through dialogue and exchange.
This is a customer sharing site. imaginons.mma will highlight the projects implemented by MMA in the form of clickable thumbnails, encouraging the community to participate. Each year, ten advisory topics will be presented to clients on various topics: corporate social responsibility, personalization, remote or in-branch services, etc. Aside from consultations, the animation system was planned to maintain the dynamics and commitment of community members over time. Internally, ‘imaginons.mma’ should also make it possible to embed ‘customer feedback’ among employees and MMA project leaders.
Ideas, experiences, opinions, photos, etc.
The site will present interactive pages “Projects”. Each thumbnail is associated with a page dedicated to a project. Participants can post their contributions, ideas, experiences, comments, opinions, photos, votes, etc. And answer the questionnaire. Everyone will also be able to respond to posted proposals.
The first project entitled “How to make securing tomorrow easier?” It will encourage MMA members to share their ideas for solutions to make their daily lives easier. There will be additional questions to guide members in their reflections. Questions such as “How can you help you better understand your insurance?” “How would you simplify your daily routines?” What would the relationship look like? ideal with your insurance company?” and “Tomorrow, how do you make your daily life easier?”
Building lasting relationships with insurance policyholders and analyzing with artificial intelligence
” Imaginons.mma is an ideal tool for establishing lasting relationships with our policyholders and making insurance simpler, more useful and accessible to everyone. Explains Marie Michard, MMA Studies Director and Project Director. It reminds us that co-building is not based on closed-ended questions or ad-hoc surveys. ” To participate in the construction, it is necessary to establish dialogue, encourage freedom of expression and produce verbatim records to learn from Director continues.
Through this community platform, the insurance company seeks to find keys to innovation in its offerings, services, customer relationships, etc. “We also consider it a valuable tool to help understand our offerings. Finally, we will share the ‘phygital’ pathway, to better understand what our customers expect from remote and in-branch services.”
The MMA project is implemented using FanVoice. ” We are used to running community management platforms for many insurance and finance companies. Commented Julia Sanchez, Consulting Director at FanVoice. Artificial intelligence will be used to extract information from the interventions of policy makers. ” At the end of each project consultation, our AI will analyze the results of the questionnaires and the verbatim of the members in order to retrieve the lessons learned. announce. The most committed members will be appreciated. ” We will be interviewing shareholders and highlighting the leaders of the MMA project to humanize this link between the insurer and the insured. conclude.
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