Metaverse: BNP Paribas Real Estate embarks on a virtual reality adventure more realistic than nature

BNP Paribas Real Estate continues to develop WIRED (Wearable Immersive Real Estate Data Room)

BNP Paribas Real Estate continues to develop WIRED (The Wearable Immersive Real Estate Data Room), a digital twin dedicated to the city of yesterday, today and tomorrow. With data that allows it to reproduce past developments and predict future changes in cities, this real estate analysis and forecasting tool provides a virtual immersion in the heart of cities.

NEW: The ability to view neighborhoods across Europe with qualified data on several million buildings plus the ability to meet in this virtual space for an “electronic visit” together of assets for sale or positioning. These new features will be presented at Viva Technology, a dedicated technology fair taking place June 15-18 at the Paris Expo, Porte de Versailles in Paris.

truer than nature…

WIRED is a technology platform that integrates many solutions and presents a virtual version of cities that are more real than life. To achieve this, BNP Paribas Real Estate has surrounded itself with the world’s best experts in immersive reality, particularly in the field of video games and cinema with special effects. UNITY Technology, a reference platform for creating and using interactive 3D real-time (3DTR) content, provides BNP Paribas Real Estate teams with a tool to visualize real estate data in 3D with exceptional graphics, in realities and with context.

Transactional business is changing; Technology supports us in this transformation and WIRED is the perfect illustration. This immersive tool will allow us to better respond to our customers’ questions and needs. We are convinced that these operational innovations are essential to ensuring the resilience of our business and we are proud of our ability to continue to revolutionize the market offering. Eric Ciese, deputy general manager of BNP Paribas Real Estate Transaction explains.

NVIDIA delivers technology that improves customer experience and allows WIRED to be truly mobile. With NVIDIA CloudXR, NVIDIA’s Extended Reality (XR) content streaming software solution, WIRED users can now experience this network-streaming application from an RTX server for an NVIDIA-certified system, right on their integrated headset.

“Powerful visualization tools are essential for exploring and evaluating real estate data,” said David Weinstein, director of XR at NVIDIA. Streaming their immersive experiences from powerful NVIDIA GPUs to the edge with CloudXR, WIRED users can explore their data in full precision and detail, even on modest XR hardware. »

BNP Paribas Real Estate has also joined forces with Magic Leap, a company that develops advanced visual augmented reality technology for businesses. During Viva Technology, the startup will offer its new Magic Leap 2 glasses. It provides the widest field of view on the market as well as optimum image quality and exceptional digital display thanks to innovative dipping that powers digital content in bright image environments.

“Magic Leap is delighted to once again partner with BNP Paribas Properties by bringing augmented reality solutions to Viva Technology,” said Julie Larson Green, Chief Technology Officer, Magic Leap. “Augmented reality is currently able to produce real value for companies that invest in the right platforms and solutions; Wired is a great example of this. »

Eligible data

However, if the digital twin is necessary, it will not suffice to understand the real estate markets. The main advantage of WIRED is its integration with a large mass of additional information that allows it to be formatted and thus visualized. Thanks to cross-referencing of the internal data of BNP Paribas Real Estate with those of open data, the client has at his disposal millions of buildings and their surroundings, which can be seen through the ages (between 1997 and 2030) and throughout Europe. To integrate its previously qualified data of rare quality, BNP Paribas Real Estate relied on ESRI technology, an integration solution based on NVIDIA technologies, which allows for timely assimilation and updating. Real data, whatever its source (public data, future studies, surveys, connected objects , etc.).

The speed of WIRED also makes it possible to share a targeted future analysis, by browsing the markets without the limitations of place or time. Thanks to the collection of data – demographic, topographic and economic, it is now possible to simulate the economic impact of the development of the area according to the surfaces intended for tertiary activities, shops and housing.

WIRED offers a complete view of the real estate market, from the European scale to its region, to the interior of the building. The richness of its database makes it possible to estimate all the details whether it is about the building or its immediate environment (public transport, services, diversity, etc.) and to guess future developments. Unsurpassed in the market and dedicated to the clients of BNP Paribas Real Estate, this digital version of the city facilitates understanding of the market and above all decision-making from anywhere in Le Monde.

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