Soon Chief Officers Metaverse in business?

By Florian Carrier (Senior Director at Wavestone, expert in digital and emerging technologies)Morgan Sollier (Founder of Now Futures, an independent consulting firm)

by Florian careerSenior Director at Wavestone and Morgan Sollieran independent consultant, specializing in digital transformation, Web3 and the metaverse.

You probably haven’t escaped the wave of the metaverse, made famous by the Meta, which promises to be the next iteration of the internet, by developing virtual worlds in which we will interact, personally or professionally.

Still under construction, and potentially revolutionary – for our uses, interactions, and consumption patterns – this technological development promises to have indisputable repercussions for the world of work.

The transition to Web 2.0 (which saw the rise of social networks) did not allow us to imagine that one day the careers of an SEO expert or a community manager would be essential to the success of a large number of companies. It seems just as difficult to predict what the professions of tomorrow will be.

New job opportunities

Tech giants – Microsoft, Meta and Amazon – are recruiting heavily to build the infrastructure associated with metaverses, and other major brand companies, such as Disney, Nike or Gucci, are already offering customized development roles for content or products that can be found in virtual worlds.

85%

And according to the Institute for the Future, the careers of 2030 just don’t even exist yet.

All of these organizations are convinced of this: Technological advances made possible, particularly through virtual reality or artificial intelligence (AI), will create new business opportunities. But if some professions already exist, many others will emerge: As early as 2017, the Institute for the Future (IFTF) predicted that 85% of professions for 2030 did not exist yet!

From the most technical to the funniest, all sectors of activity are eyeing opportunities in the metaverse. To fully understand this phenomenon, it is necessary to distinguish professions that are not immersed in it from existing ones.

Workers are immersed in the metaverse

The first includes all the professions necessary to create, develop and properly use virtual platforms or experiences. These are generally creative professions: developers, architects, urban planners, designers, designers … as well as others, real estate agents, financial agents, lawyers or notaries to develop virtual transactions on one of the basic blockchains, not to mention, upstream, dedicated professions For the manufacture of equipment – virtual reality headsets, tactile clothing, etc. – It is necessary to reach these new worlds.

The hard-to-find opportunities are definitely on the side of the workers who will be immersed in the metaverse. For example, tour guides who will accompany us in our discovery of virtual exhibitions, teachers whose profession will be increasingly digitized under the influence of the democratization of educational technology, salespeople who will welcome us to the virtual stores of our favorite brands … Who knows, perhaps we will also find, in the metaverse, Gardeners, cops, sheriffs, or customer witnesses?

Skeuomorphic vision

The ambition to bring out new worlds, with their own economy, everything that exists in the real world (with an amazing number of professions!) can find an equivalent in the virtual world, based on a conservative (“skeuomorphic”, in other words inspired by the real world, vision, experts will say ).

Of course, current experiences still, in the metaverse, resemble the web pages of the 1990s. But while it has taken companies twenty-five years to adapt and embark on a digital transformation, many of them are now ready to recruit and train their employees, investing in order to acquire, when the time comes, the resources to seize this opportunity. And you?

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The opening of Metaverse College in Paris this October, the world’s first school specializing in metaverse professions, encourages people to prepare today for the careers of tomorrow.

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