Les Imperial 2022: Fifth Edition Updates (video)

The fifth edition of the Impériales takes place under the theme “Morocco Tomorrow: Brands, Culture, Talent, Technology” and brings many novelties, highlighting the event that will be marked by the presentation of the study “Les Marocains et le made in Morocco”.

Les Impériales, the annual meeting of marketing, communication, media and digital professionals, returns with new features in its fifth edition, which will take place during a week from 19 to 25 September 2022 in Casablanca, under the theme “Morocco Tomorrow: Brands, Culture, Talent, Technology”.

a program creative
This year, “Les Impériales” returns, therefore, with a rich program and the support of an audience of national and international experts. In fact, its organizers decided to innovate by introducing various original formats. Including a TV set, quick talk, keynotes, as well as seminars and workshops on the future theme “Morocco Tomorrow: Brands, Culture, Talent, and Technology”. Specifically, the highlights of these days will be the opening ceremony, the presentation of the study “Moroccans and Manufactures in Morocco”.

A “Love Brand” evening was also planned to present the Love Brand Award and the Good Presentation Awards as well as a gala evening to present the “Les Étoiles” Awards. It should be noted that at the initiative of the Association Les Impériales, created in 2018, the event of the same name has become, over the years, one of the main national sectoral meetings of the year. A sector consisting of more than 8,500 small and medium companies, representing a turnover of nearly 12 billion dirhams, and one of the links in the national economy.

Thus, with nearly 3,000 Moroccan and international participants in the previous sessions, particularly in 2019 and 2020, “Les Impériales” has been positioned as a meeting point for the various actors in the marketing, communication and media sectors, whether they are advertisers, agencies or brands. or independents.

Theme topical
As for the theme of the fifth edition, the organizers wanted it to be thematic. It is intentionally in line with the new development paradigm, particularly in terms of enhancing national skills, talents and knowledge.

From this perspective, the concept of “branding of the nation” has been placed at the heart of the national economic recovery strategies, and is a real catalyst that ensures great dynamism for the recovery of our national economy, both in the domestic and international markets. In this regard, Anouar Sabri, President of the Association of Les Impériales, emphasized that “the role of the marketing and communication sector is undeniable, in contributing to the strengthening of national competitiveness and the promotion of the Moroccan brand.”

During the conference in which the event was announced, the organizers detailed the various prizes that will be awarded next September, and announced the opening of entries for the fifth session. In fact, participation in the “Les Étoiles” Awards is already open to brands, agencies, internal marketing teams, designers, consulting firms, PR agencies, charities and all other organizations that have delivered high-level marketing in 2020 and 2021. Entries must be submitted online on the official website for the event. *

In addition, during the week of the Imperial Event 2022, the Museum of Advertising and Media will resume its headquarters in Casablanca, with the aim of drawing a panorama of the advertising materials that established the history of this art. Sociology in Morocco. The association assures us, “From its birth to its most recent creation, the museum’s collection bears witness to the richness and sophistication of Moroccan advertising and culture.”

In addition, after each edition, the association will track all scientific content developed throughout the event in its book “L’Essentiel”, which will address the core points of the topics and conferences covered during the event, as well as detailed case-studies of all campaigns presented.

Anwar Sabri

President of the Association of Les Imperiales

The theme “Morocco Tomorrow: Brands, Culture, Talent, Technology” will be divided into different axes, by creating a link with the sector, by linking the market to key trends in marketing and digital and new technologies, by rehabilitating the cultural dimension of advertising production, by promoting careers and talents, and by looking to the future, in particular, by highlighting the new wave of Web 3.0 and metaverses.”

Sana Raqi / Environmental Inspiration

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