A completely legitimate question that can “worry” all actors who use social networks: Do Metaverses represent the imminent end of social networking?
Be it brands, companies and even influencers, social networks are just business spaces or areas. Especially for influencers who are their immediate levers in terms of visibility.
Many actors such as agencies like Netino by WebhelpYou will see new business and support opportunities to make better use of the Metaverse. We can emphasize The future of community management Within Metavers, but also all actors in social media, advertising and e-commerce in the broad sense.
The disappearance of social networks!
I’d be tempted to say it’s very likely, but I very much doubt that channels as we know them today, like Facebook, have done nothing to break into the Metaverse. Facebook has made its own brand image, so others will follow IMHO. Disappearance of what we know yes but a Migration to the Metaverse It will be more clear.
How ? It remains to be defined but could be the target of a network within the network where it wouldn’t be about creating a simple account or page, but frankly a world in itself. Community management will undoubtedly be richer for brands if this possibility is proven. At the same time, it will be interesting to know how to do it Equinox in the Metaverse You will manage a new great challenge!
Will virtual reality make the difference?
Why such a question? Quite simply because they are universes where interactions take precedence, with content shared on both sides, but more lively and tangibly on the Metaverse side. If it remains virtual, it is reality recreated from scratch that provides a clear advantage here. If you ever try virtual reality headsetYou should understand more about this phenomenon.
If the migration of brands, companies, etc. Happening over the years, even slowly, this will be an unmistakable sign. Everyone is waiting for the next one, to know how he will take advantage of the Metaverse and work without a doubt. But if there is potential, there is no doubt that the horses will unleash!
We can also wonder how the smartphone will play a role, and whether communications will be possible via virtual reality headsets. A means that makes it possible to provide nomadic experiences, at least for professional use.
So Facebook was racing to acquire Oculus, because nothing was due to chance in terms of The future of the Metaverse. I’ve been repeating it for a few months, Metaverses isn’t new, but it’s a continuation of what we saw with Second Life in 2003 and Sony with PlayStation 3, which also recreated a custom world, accessible from the console.
It’s the VR headset that will make the difference, in my opinion. Thus, the Metaverse in turn will be a career tool and an entertainment world where people can escape.
Migration of brands and influencers to the Metaverse
The Emerging Social Networks Brands always attract and influencers, just to diversify their presence and meet the needs and expectations of consumers. TikTok has clearly demonstrated that it can take on the task Leading Network of Influencers ; Instagram and this in a short time.
Like any new or self-respecting innovation in terms of digital channel, Metaverse originates there! Social networks are tools that quickly show their limits compared to Metavers. These will not only make it possible to exchange, share and engage but in 3D world If I may say so. It’s no longer about creating an account or page, it’s probably about the world in the long run.
This alone is enough to say that the end of social networks is near, but nothing says that they do not have a secret boot and an innovative method Contact Metaverse. Both brands and influencers have an interest in being on topic.
Facebook largely pioneered by purchasing Oculus and migrating its entire “network” to Meta.
We believe the anticipation will lead smoothly Mark Zuckerberg and his band For several years with clear vision, she has brought us so far. For other players, the future is playing out now, because no matter what people say, users won’t be able to divide themselves indefinitely between all these digital spaces.
Influencers will undoubtedly have great cards to play and there is no doubt that brands will be following this closely! We can also imagine creativity level It will result, like services that will appear to create fully designed universes. Migration will happen quickly if the potential is there and both brands and influencers see it as a vast playing field.
The Metaverse has not yet presented everything to us, especially all of its mysterious aspects like its core. If virtual reality headsets come close to perfection and provide total immersion, there is no doubt that the audience will be there and will respond to the appointment.
We finally want to wrap up with Wait & See, because so far it’s still speculation, but with a real window open on the future of consumption among other things.