What to do and what not to do!

It seems that every year SEO best practices change especially with Google’s algorithm updates. It can be confusing and elusive, and worst of all, you can’t ignore these changes if you want to rank high in the search engines. Not to get lost, here’s what to do and what not to do in SEO to improve your references…

To do your reference optimization (SEO)

Use long tail keywords

It is clear that keywords are essential to good search engine optimization. But when including specific keywords in your web content, target long-tail keywords. They meet two specific criteria: low competition and high importance. In addition to containing more words, which gives them more specificity, they are less competitive because they have a more explicit search intent. So instead of targeting a keyword like ‘podcast’, try ‘How to start your first podcast’ instead.

Get fresh and relevant content

If you have new content constantly to attract visitors regularly, whether they are new or not, then you are on the right track. Google tends to index your site on a daily basis, so if it sees new content being added regularly, you should see your rankings increase, of course provided the content makes sense on your website. Ensure that the content is not only relevant to the market you are placing yourself in, but is also useful for users to put to good use.

Consistency with content quality and frequency

It is well known that link building and quality content are the most important things when Google ranks a website. If you want to succeed in attracting more audience, you need consistent and recurring high-quality content. Learn how to quickly create high-quality content.

Post a lot and only post good content. This will help you to rank higher and attract more audience.

Create links

Having a website with a backlink strategy definitely allows you to get a good level of SEO. The more external sites link to your site, especially those with a high domain authority, the more your site will be shown by search engines like Google. Some of these links will come naturally, but many of them will need to be worked on. There are many strategies for getting links on other sites, such as:

  • Write an article in your area of ​​expertise for another site (guest blog or guest article);
  • Include a location in a post that promotes its quality or authority, making it likely that they will want to share it;
  • Post an interview with personalities of interest to your target on your site, making them more likely to want to share it;
  • Share valuable messages on your site;
  • Add your business to the related directories list

Analyze your website traffic

You can’t improve SEO for your website if you don’t know where you are right now. Google Analytics is a great place to start. Depending on your traffic, you can gather valuable insights into how to structure your goals so you can take the next steps to achieve them.

What not to do to improve your references (SEO)

Use keyword stuffing

Keywords were and still are important for search engine optimization. Over the past decade, keyword density has not been one of the most popular metrics, but you still shouldn’t force keywords to rank higher in search engines. Firstly, it will destroy the quality of your content and thus will destroy user satisfaction. Second, frequent use does not necessarily mean that search engines will find your post faster than others. Don’t stop using target keywords in your content, but try to stick to a realistic keyword goal.

Leave the site loading speed too slow

Did you know that 83% of users expect website pages to load in three seconds or less? If one of your content pages is taking too long to load, your visitors will quickly hit the back button. When a lot of people do this, Google will assume that your content is irrelevant and that your page will drop in rankings. To speed up the loading speed of your website, you can for example:

  • compress your photos;
  • minify your code;
  • improve your server response time;
  • Limit your redirects.

Neglecting your metadata

Metadata is one of the factors of search engine optimization. Visitors rarely notice them, but they make a huge difference in your website’s ranking in search engines. Failure to optimize and include appropriate metadata will result in lower rankings. So be sure to improve your title tag, descriptions, and images. The more appropriately your metadata is optimized, the better your rankings will be.

Neglecting responsive design

Did you know that 70% of the time you spend online is spent on your mobile phone? Let’s be clear about this: any site that is not optimized for mobile will not stand a chance of ranking. In order for your website to appear in Google search results, it must be suitable for both desktop and mobile devices.

Copy content from another site

Search engines are constantly evolving and getting smarter than ever! They can easily detect duplicate content, i.e. if you copy content from another source.

Remember, if you have good SEO, you can attract more traffic and have more chances to convert leads. So offer to improve your website for SEO.

If you want to delve deeper into the topic, discover Web Marketing Training with a module on SEO Basics.

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