The digital economy: 55% of companies in Morocco have their own websites

Digitization is being boosted by the use of mobile phones by 98% of the population in Morocco which currently benefit from 4G coverage above the global average of 81% and the regional average of only 86%.

The digital economy has a life-saving impact on developing countries. According to a recent World Bank report titled “Digital Benefits for MENA Countries: Adopting Digital Technologies Can Accelerate Growth and Create Jobs,” Morocco has been committed for several years in this sector to improving its performance.

It is one of the countries that are currently making efforts to put in place or update their data governance frameworks, including a more appropriate legal framework. The aforementioned report is based on indicators by country that reveal the coverage of ICT infrastructure in Morocco at the global level in the global average with the ICT infrastructure index reaching 58, which is slightly lower than the global level of 55, but slightly lower than the average​ Regional (61). It turns out that 62% of the population uses the Internet in the country against a global average of 55% and a regional average of 66%. Digitization is being boosted by the use of mobile phones by 98% of the population in Morocco which currently benefit from 4G coverage above the global average of 81% and the regional average of only 86%. The rate of companies using email on their exchanges is 97%, above the global average (70%) and the regional average (65%). 55% have their own sites versus an average of 44% globally and 65% regionally. The ICT adoption index in Morocco is 44, which is well below the global (52) and regional (56) average. In its report, the World Bank provides an update of the e-Government Development Index.

In Morocco, it is 55, lower than the global (60) and regional (61) average. Regarding the quality of institutions, and in particular statistical capabilities, Morocco received a score of 67, exceeding the global average (64) and the regional average (57). In its report, the Bank states that the full digitization of the economy of MENA countries could generate a per capita GDP growth of at least 46% in 30 years. Thus, the gains of these countries are estimated at no less than 1,600 billion dollars. “The benefits of moving to a more digital economy are enormous and governments must do everything they can to remove the barriers to this transition.

The gains will be more significant because the transition is quick,” notes Ferid Belhaj, World Bank Vice President for the Middle East and North Africa, stressing that digital transformation “would create job opportunities in a region where the unemployment rate has reached an unacceptable level, especially among youth and women.” With concerted efforts, it is possible to change the situation.”

Moreover, this report reveals that in the first year, the per capita GDP will reach nearly $300 billion. Growth gains will be most significant in low-income countries, reaching at least 71%. Likewise, the use of digital technology can also enhance women’s activism. “Global adoption of digital technologies would double the female labor force participation rate, with an increase of about 20 percentage points over a 30-year period (i.e. an increase in the number of working women from 40 to 80 million),” identifies the same source.

Building digital trust

The use of digital technology faces many contradictions and multiple resistances. The World Bank report states that the use of digital data must be guided by an effective data governance framework that inspires trust in digital information flows and helps mitigate risks posed by digital technologies, such as anti-competitive practices by dominant firms, invasion of individuals’ privacy and disinformation dissemination through social networks . This document also recommends that countries in the region prioritize the expansion of electronic payments as well as universal access to broadband. “To reap the fastest economic benefits from digitization, access to digital broadband must be prioritized for the underserved population,” the same source said. With regard to online public services, including digital cash transfers, electronic payment mechanisms for public services and the physicalization of purchases, the International Foundation believes that they hold great promise to facilitate the rapid expansion of the use of electronic payment, in order to quickly establish a level of confidence and ease of use of online payment methods. Electronic payment for commercial purposes.

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