TAG Heuer accepts cryptocurrency payments for its US customers

BitPay allows TAG Heuer to receive payments in cryptocurrency

Swiss watchmaker TAG HeuerNow accepting cryptocurrency payments from its US customers, thanks to the service integration Provided by BitPay Company.

Thanks to our partnership with Tweet embedWe are proud to present #cryptocurrency Pay on our US website.
Shop now at # bitcoinAnd # EthereumAnd # Litecoin or 10 other cryptocurrencies at: https://t.co/cnYeW0ogvx pic.twitter.com/nOYXLU2ace

– Tag Heuer (@Tag Heuer) May 19, 2022

When paying for an order with BitPay, TAG Heuer learns about different cryptocurrencies as a means of paymentThis includes Bitcoin (BTC) and ETH as well as 5 stablecoins pegged to the dollar. that’s it:

• and BUSD;
• DAI.
• USDC;
• Gemini GUSD;
• and USDP from Paxos.

We can highlight the fact that USDT not includedAlthough it is the first stablecoin in the market in terms of capitalization. However, the company clarifies that the list of supported cryptocurrencies is subject to change by BitPay.

There is no minimum purchase requirement, but the brand has set a cap limiting the process to $10,000 and the exchange rate, for its part, Guaranteed for 15 minutes. In total, more than 100 different wallets are supported, including MetaMask, Coinbase Wallet or Trust Wallet.

👉 Going Ahead – Find Our Guide to Buying Your First Cryptocurrency

A first step in the era of Web3

According to Frederic Arnault, CEO of TAG Heuer, this novelty It is just the beginning Company initiatives in the blockchain world:

“As a luxury brand, we needed to make sure that our entry into Web3 met our standards of excellence and thanks to our teams [et] BitPay, we are able to dive into this new financial world in the best possible way. This new crypto payments feature is just the beginning of many exciting projects for TAG Heuer in the world of Web3. »

Moreover, it is interesting to specify that the watchmaker It is part of the LVMH group, and that the latter begins to learn about Web 3.0. We can cite for example her experience with non-fungible tokens (NFT) through a mobile game, although the most recent novelty from TAG Heuer is an example. More realistic.

Regarding NFTs, TAG Heuer also explicitly states Want to explore this path, without giving further details at this time. Remember that its rival Breitling allows precise monitoring of its clocks on the blockchain, thanks to the digital certificate created With the technology of the French company Arianee.

This news also confirms a trend that appears to have increased in recent months, which is the increasing desire of luxury companies to do so Speed ​​up their transition to Web3. Thus they wish to expand their client base, by diversifying their services to adapt to the increasing demand.

👉 Read also – Gucci is now accepting cryptocurrency in some of its US stores

Source: press release