45% of French say they understand what NFT is

67% of users know what a metaverse is

Sortlist, a company that connects advertisers and marketing agencies, has published a study devoted to metaverse and non-fungible tokens (NFTs). study, called How to use Metaverse? Selling entertainment is the key to doing more business »mainly intended for professionals in advertising and online commerce.

To provide an overview of the expectations and perceptions of Internet users, the Sortlist . was surveyed 1000 people over 18 in Belgium, Germany, Spain, France and the Netherlands. Attendees included average netizens, business leaders, and marketers.

The first observation, the majority (67%) of Internet users claim that they understand what the metaverse is. There is a large disparity between countries. Thus, 80% of Spaniards say they know what metaverses are, against 55% of French. During a YouGov survey last March, only 30% of French claimed to understand, at least partially, digital universes accessible through virtual or augmented reality.

Most respondents describe metaverses as a ” The virtual world “. Note that the percentage of people who seem to have already understood the concept It varies slightly with age. For example, 60% of 18-24 year olds define the metaverse as a virtual world, compared to 47% of 25-34 year olds, 60% of 34-44 year olds, and 54% of 45-64 year olds , and 55% of the elderly are 54 years old.

It will be noted that many participants think the metaverse is just Facebook’s new name, which renamed itself Meta late last year. It also conjures up Web3, cryptocurrency, or even the possibility of a file “New Google”.

👉 Discover our top 4 most promising metaverses for 2022

Half of the users do not trust Metaverse

user expectations About the multiple metaverse. Some study participants want to immerse themselves in it to escape from the real world (19%), have fun (15%), or otherwise interact (13%). Entertainment appears to be the main motivation for users, although some respondents look to the detour to seize opportunities (12%) or do business (9%). Sortlist notes a discrepancy between men’s and women’s responses:

“The metaverse represents an escape from the real world for women (58%), while it represents the future of men (53%).”

As the study points to the accusing finger User distrust About metaverse. Actually, “More than half of users surveyed say they do not trust the concept of virtual worlds”, the company confirms. 54% of respondents said they do not trust the virtual world.

Distrust is less pronounced among younger users. 53% of 25-34-year-olds trust digital worlds, compared to Only 12% of those over 54 years old. As the sort list indicates, “Older users are the most informed about what the metaverse is, and they are also the most skeptical. Younger users seem to be more optimistic despite knowing less”.

To explain the mistrust of users, the study points the finger Cyber ​​security risks. Furthermore, this is the biggest concern for 38% of companies, notes Sortlist. Somewhere other than the metaverse would be A new paradise for pirates Seeking to steal user data.

Internet users are reluctant to invest in NFTs

The study also focuses on non-fungible tokens (NFTs). 59% of respondents say Understand what is NFT. Again, the French seem less comfortable with the concept than average. 45% of respondents residing in France know what a non-fungible code is, compared to 53% of those residing in the Netherlands, Germany (65%) and Spain (69%). It should also be noted that 75% of Belgians understand what NFT is.

Although most respondents understand this concept, 61% of netizens do not plan to invest In the non-replaceable tokens sector. Moreover, only 17% of those questioned believe that it is “Reliable Investment Opportunities”. However, 59% of Internet users say they are hesitant. The opinion of the majority of users has not yet been decided.

👉 Read also: Luxury brand Hermès wants to use the metaverse as a communication tool

Source: Sortlist, Forbes

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About the author: Florian Bayard

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