Music streaming enters the era of the metaverse

Spotify is the first music streaming service to jump into the metaverse, with a virtual world created on Roblox. Within Spotify Island, players will be able to interact, meet artists, create music, or attend concerts. Find out everything you want to know.

The metaverse gradually extends to all areas. After art or fashion or even real estate, it is About the music industry To dive into the virtual world.

In fact, the music streaming service Spotify has just created its own virtual island on the Roblox platform. This platform was launched in 2006, with 44 million daily users, allowing developers Create games in the form of virtual worlds.

employment spotify islandUsers can meet their favorite music artists, play different sounds, perform tasks, collect virtual items and… listen to music.

Instead of passively listening to music, users can Interact in the virtual world. However, this pattern of consuming digital content is consistent with the habits of younger people.

A virtual world dedicated to music

If Spotify is the first music streaming service to join Roblox, Other big brands It has previously used this platform to reach its young audience. We can mention such major clothing brands as Nike, Forever 21, Ralph Lauren and Vans.

In addition, Many artists have already given concerts In the virtual world of Roblox. This is the case of Twenty One Pilots and Lil Nas X, whose Motion Capture concert has been watched more than 33 million times.

However, Spotify is the first to create its own world dedicated to music. According to the company, it will be A sound paradise where fans and artists from all over the world can enjoy and explore A wonderful world of sounds, quests and goods “.

The Swedish company adds that Through this interactive world, we create a place where fans can connect, create new sounds together, roam digital spaces and access exclusive virtual goods. “. And therefore , Spotify Island is described as “ sonic oasis ».

By subscribing to the island, via the Roblox website or app, users will experience a main island surrounded by A group of islands each offering a different theme. The main island will allow access to the different islands through the gates. Each will contain artist interactions, mini-quests, and exclusive content.

Soundtrap stations and virtual goods

There will also be a music box that will broadcast an audio track based on Spotify’s audio creation tool: Soundtrap. Users will be able to play, pause, or skip songs. Different Rhythm making stations You will define the island. The goal is for a generation of creators to emerge among Roblox players.

We can also expect Organizing live parties and events On Spotify Island. Fans will probably be able to meet their artists.

In addition, Many “Easter eggs” (winks) will spread all over this virtual world. It will also be possible to collect points to climb the ranking ladder.

Artists will be able to do this easily Create virtual items To interact and connect with their fans. A portion of the sales will be donated to the artists.

In terms of aesthetics, this is a completely virtual world Based on Spotify logo colors. Icons in the form of a heart, bearing the image of the “Like” button, can be collected and replaced with digital objects.

Roblox: What is the metaverse of all the dangers to minors?

In the past, Roblox has been heavily criticized. The podium is accused It does not protect young users enough. Almost half of users are under the age of 13, but studies have shown that some virtual worlds feature nudity or Nude avatars mimic sexual acts

Moreover, the possibility of Communication through text messages represents another danger. From the age of nine, children can be exposed to inappropriate content.

However, fortunately, we can We hope that the content provided by Spotify Be strictly controlled and moderate.

The The first island will be called K-town, and entirely dedicated to the world of K-Pop (South Korean pop music). It will be launched in the spring of 2022, and will notably offer a meet-and-greet with Stray Kids and SUNMI.

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