Confused about the Metaverse? Visit Zuckerberg’s Meta Store



The Meta Store just opened on the Meta Campus in Burlingame (the company formerly known as Facebook). It’s a living lab where people can experience the Metaverse for themselves and where programmers and developers at Meta Reality Labs headquarters can learn from customers.

“Once people experience the technology, they can better appreciate it,” said Martin Gilliard, director of the Meta Store. “Having a store here at Burlingame gives us more opportunities to experiment and keep the customer experience at the heart of our development. What we learn here will help shape our future retail strategy.”

The store will be on the cutting edge of hardware, selling essential gadgets that make interaction possible in the virtual world, like the $299 Quest VR headset. Ray-Ban Stories smart glasses will also be on display, allowing wearers to take photos and videos and listen to music as they go about their daily lives. The glasses must be ordered directly from Ray-Ban, although Meta salespeople help customers place their orders.

Despite its small area of ​​1,550 square feet, it also has a demo area where guests can wear helmets to try virtual golf, fish, play sports, and dance with a lightsaber.

Metaverse Gallery

Overall, this promises to be an eye-opening and amazing introduction to the Metaverse for consumers, but more so for businesses.

The Meta Store is more of a B2B metaverse than a consumer store. And for that, it provides a great service for companies that need to understand how they are going to transform their industries.

With that, Meta will claim its leadership position in the metaverse and control its evolution, as Bill Gates and Steve Jobs did in the early days of personal computing.

“One of the reasons we invest so much in augmented and virtual reality is that mobile phones came out at the same time as Facebook, so we haven’t really been able to play a big role in developing these platforms,” Mark Zuckerberg shared with the edgeby Casey Newton.

“Metaverse is a vision that encompasses many companies – the entire industry. You can think of it as a successor to the mobile internet. It certainly isn’t something any company is going to build, but I think a lot of the next chapter will help build that, in partnership with so many companies and other creators and developers,” he continued. .

At its core, the Meta Store is more of a B2B metaverse showroom than a consumer store. And for that, it offers a great service to other businesses.

Shaping the future of the Internet

Metaverse will have applications in virtually every area of ​​life and business, the future of work, travel, health and fitness, entertainment and gaming, communications, education, worship, finance, marketing and purchasing.

The metaverse exists at the intersection of the real and virtual worlds which is the natural evolution of the internet, online shopping and social media. Like Alice Through the Looking Glass, instead of just seeing something on a screen, Metaverse will bring people indoors where they can interact with others and businesses.

However, the metaverse is still in its infancy, with only 13% of more than 4,500 CEOs surveyed by Accenture saying it will have a “transformational impact” on their industries. The remaining 87% is better than catching up.

Metaverse is more than just an incremental change or even a breakthrough technology. It will touch corporate and people’s lives in unimaginable ways, but at the virtual speed of light.

Confusion reigns

Several recent studies indicate that consumers, like business leaders, have an equally low awareness of what the Metaverse is and how it affects their lives.

The CommerceNext study, conducted in partnership with Bizrate Insights and the Commerce Experience Collective (CommX) with more than 500 consumers, found that nearly half (48%) had never heard of the term metaverse, with an equal percentage (47%) having some familiarity, But that’s all there is to it. .

An Ipsos survey of 1,000 consumers found slightly higher levels of familiarity (14% were very familiar and 24% were somewhat familiar), but yet 31% had only heard of the term and 31% said they were not.

After Ipsos filled in the blanks for all respondents – “Metaverse is a term describing digital spaces where you can interact with users and other activities [e.g. socializing, playing games, watching concerts, shopping for digital and non-digital items] using virtual or augmented reality” – 26% thought this was the future of technology, but 30% said it wasn’t as good as real life.

Many remained skeptical, with 23% saying it’s just a new way tech companies are trying to make more money, and 20% saying it’s a huge privacy risk. While 33% were curious about the Metaverse, about 27% were uninterested and 23% were suspicious.

The 1,000 Harris Poll participants found that two out of three American adults (62%) were unaware of the metaverse before the survey was conducted. When reading a description of it, more than half (52%) said they felt overwhelmed by the concept, and 60% said they still didn’t understand the purpose of the Metaverse.

interest generated

In the battle of competing surveys, Accenture found an incredibly high level of consumer interest in participating in the virtual world among more than 11,000 consumers in the 16 countries surveyed.

About 83% said they would be interested in making purchases through the metaverse in the next year, and 64% had purchased a virtual good or participated in a virtual experience or service in the past year.

Due to the lack of access to the survey questionnaire, I believe that the Accenture survey provided a broader definition of “virtual life” for its audience than other surveys.

However, interest in purchasing virtual costumes to wear in virtual environments was high (51%), as well as purchasing virtual looks to put makeup or hair on an avatar or virtual character (48%) and participating in a virtual consultation including health, makeup and hair (53%) ) Next year.

In addition, 52% said they visited a retailer in the virtual world for advice, to make a payment, or to browse a product line when purchasing a physical item.

call to action

No matter how low or high the awareness of the Metaverse among consumers or business managers, the ball of the Metaverse is rolling in and rapidly gaining momentum. Soon it will be impossible to ignore, so every company should better understand how they want to play in the metaverse.

“The metaverse has begun, so for consumer-facing companies, it’s not about deciding whether to enter the metaverse, it’s about deciding how to,” said Jill Standish, Senior Managing Director and Global Head of Retail. for Accenture. “Retailers and brands will need to reinvent what new consultancy and advisory experiences and experiences can mean for consumers.”

A visit to the new Meta Store should be first on any leader’s list to explore the metaverse opportunity.



About Pam Danziger: Pamela N. Danziger is a world-renowned expert on consumer insights for marketers who target the affluent consumer segment. She is president of Unitary Marketing, a boutique marketing consultancy she founded in 1992, where she leads research to provide brands with actionable insights into the minds of their most profitable customers.

She is also a founding partner of Retail Rescue, a company that provides advice, guidance, and support to retailers Marketing, Management, Commerce, Operations, Service and Sales.

A prolific writer, she is the author of eight books including Stores that POP! 7 steps to extraordinary business success, written for independent retailers. Contributed to Robin Report and Forbes.com. Pam is often called upon to share new ideas with audiences and business leaders around the world. Contact her at pam@unitymarketingonline.com.

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