85% of respondents say that Metaverse will affect jobs and work

Interestingly, respondents expected the Metaverse to be a part of their daily routine, with 51% saying it would be a place to work.

Josh Persin, global HR leader, wrote in his Workforce Outlook 2022 that the big trend in 2022 will be better, virtual tools and the emergence of the metaverse – which Persin says will change the definition of hybrid work, as well as onboarding and training, collaboration, meetings, entertainment and commerce “.

“Imagine, for example, a staff meeting where everyone can interact and move (as if they were already there), but without spending five hours flying across the country. There is a great future here.

Agreement with Bersin Ideas is a recently published report by Wunderman Thompson that shares, among other words, the creation of the virtual teleportation that makes the above a reality in teams collaborating across borders.

Overall, nine out of 10 respondents (85%) surveyed in the US, UK and China for the report said that employment and work – eg (meetings, collaborations, personal work, conferences) will be affected by metaviruses; The same percentage said for the fashion industry, while 86% said it was for retail, 89% for advertising and even higher – 90% said it was for entertainment.

Interestingly, the report also revealed that respondents expect the Metaverse to be a part of their daily habits, with 51% saying it will be a place to work.

*Note: Although the research for this report was conducted in the US, UK and China, the HRO believes the content remains relevant to our readers in the rest of Asia.

“It is extremely important for companies and brands to have skilled employees in the metaverse and Web 3.0,” Mehta Mehta, chief global creative officer, Hogarth, notes in the report.

In addition, a close percentage said it would be a part of their daily life, while the majority said it would be a place for socializing. Other forecasts include a place to shop (70%) and the future of e-commerce/online shopping (68%).

Do people with a metaverse?

As with all things in the digital age, privacy {overall (69%), children’s privacy (72%)}, data protection (69%), child safety (66%) and bullying (57%) are among the major areas of concern that revealed by respondents.

However, many still see signs and promising opportunities in Metaverse.

Respondents say it will be:

  • Future (74%)
  • The next big thing (72%)
  • The next Internet (68%), and
  • change of life (66%)

Respondents also believe that it can bring people together and promote inclusivity:

  • Brands need to work just as hard to create inclusive spaces in the metaverse as they do offline (71%).
  • The metaverse will be comprehensive (70%).
  • We need to make sure that everyone, everywhere can benefit from the metaverse (66%).
  • The metaverse can bring people together (64%).
  • It has the potential to be more comprehensive than the physical world (62%).

Finally, respondents also noted that it allows for self-expression, originality and individuality:

  • 76% want their avatar to express their creativity and uniqueness in ways they couldn’t use in the physical world.
  • 51% think it would be easier to be themselves in the Metaverse.

[ALSO READ: Data literacy in the workplace: Future jobs and salary increments]

Metaverse terms to add to your dictionary

In addition to the above, the report separates some terms related to metaverses for you to be aware of:

The ability of virtual experiences, properties, and identities to travel unchanged across platforms.

Continuity of existence The pursuit of virtual life whether people are online or offline.

Ownership Allocation – The idea that the metaverse will not be organized or managed by a single company or individual.

Non-Foldable Tokens (NFTs) are digital certificates of authenticity that will form the basis of digital ownership.

digital twins:
Physical spaces reproduced in the virtual world to enhance intimacy and efficiency.

boundary spaces:
A new generation of gathering and event spaces that incorporate both physical and virtual elements.

Extended Reality:
An umbrella term that includes augmented, virtual, and mixed reality.

A decentralized, blockchain-based internet that will enable seamless integration of virtual and physical life.

Decentralized Autonomous Organizations (DAOs) are community-led digital organizations that work on blockchain technology.

Default teleportation:
A new form of technology-enabled travel or collaboration that uses multisensory visualizations and realism to make you feel like you’re in the same room with someone who might be halfway (physical).

Main image: 123RF

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