The tourism sector and virtual reality technology are going hand in hand at the moment, especially in the wake of the coronavirus pandemic. It must be said that virtual reality is revolutionizing global tourism. Here’s what you need to know about it.
Contrary to popular belief, virtual reality is not limited to the video game and entertainment industry. Nowadays, we find technology in more and more sectors of activity. These include, for example, health, transportation, entrepreneurship and even tourism. For the latter in particular, virtual reality has been a must for gamers in this field for quite some time due to the various advantages it offers them. This is also the reason why Travel-focused virtual reality experiences Diversity continues at this time. Here’s everything you need to know about it.
Focus on the benefits of virtual reality in tourism
For any organization working in the field of tourism, virtual reality technology can be used in Tourism Marketing. So he can use it to improve the travel experience, but not only. Virtual reality can also help shape the behavior of travel enthusiasts.
Of course, virtual reality gives industry professionals the possibility to suggest virtual tours to their clients. Those, for their part, have the opportunity to visit anywhere in the world without leaving their homes.
In addition, they can choose their different destinations more easily Through visual content in virtual reality. They no longer have to read long descriptions and refer to a standard itinerary for each destination. After all, we must not forget that most consumers these days no longer have the patience to read the long classic sales pitches. For their part, players in the sector no longer have to write these arguments.
360° Videos: An Innovative Solution for Tourism
If the technology VR and the tourism They are currently working well together, also because 360 degree videos be very trendy in the field of travel. Tourism stakeholders can well disseminate it on FB And Youtubeamong other things, linking to their booking site.
Note that to create a 360-degree travel experience, professionals need a file number of tools. Among those, there is, of course, the 360-degree camera. With a high-end device, one can create impressive 4K videos and attract potential customers to their website with impressive content.
To create 360-degree videos, professionals also need a file Video editing software. They have wide options at their disposal, if we just mention Final Cut Pro X, Adobe Premiere, After Effects, etc. They may finally need a VR platform. This isn’t really necessary, but it can help create a unique experience.
VR application in tourism
The presence of technology VR In the tourism Currently more and more marked, all over the world. In the case of Visit Wales, for example, they’ve made VR videos, like Flight of the kingfisher and Dolphin dive.
They of course created these videos with a goalAttract more tourists to their wildlife sanctuary. Similar ideas can be used to create exceptional RV travel experiences.
New technologies have also been developed in the market in order to reach various remote places in virtual reality, but not only. It also provides Education mediaconnecting tourists and different cultures.
Virtual Reality: The Key to Tourism Marketing
Virtual reality is a real key to tourism marketing. According to a paper titled Virtual Reality and Its Implications for Destination Marketing, Virtual Reality begets good feelings Among users, even if it is a new form of advertising.
Note that this is research published at the University of Massachusetts Amherst, which focused on VR . effect About people and travel destinations. According to another research called Exploring the Persuasive Power of Virtual Reality Images for Destination Marketing, technology also enhances the sense of presence.
This, however, is quite evident given that tourists in virtual reality feel a lot More Share than when they read a simple guide, for example. Moreover, they have the opportunity to interact with the virtual environment. This research further showed that people are more likely to talk about their RV travel experiences with their loved ones. They are also more likely to be shared on social media. It must be admitted that virtual reality has many advantages in tourism.
Focus on virtual reality use cases in the tourism sector
The use cases of virtual reality in the tourism sector are Many. The possibilities offered by technology are numerous, both for professionals in the field and for their clients.
Virtual reality use cases for travel companies
In the case of travel agencies, they can use virtual reality to present All kinds of offers, such as destinations or hotel rooms for the public. For this, they only have to use VR visits. Just highlight the most attractive and popular activities and places.
As for hotels, they use virtual reality to offer their customers 3D interactive tours Various parts of its creation. So we are talking, among other things, about the hall, bedrooms, toilets and even the kitchen. Thanks to this, they can not only convince travelers of the quality of their offers, but also refer aggregators to their site.
For airlines, they generally use virtual reality technology to allow passengers to do so entertainment during the flight. The idea is to immerse passengers in a completely different world in order to make travel as discreet and comfortable as possible. However, in most cases, this offer is only available to the premium class.
What about virtual reality use cases for travelers?
With the help of VR, travelers first have the opportunity to try Almost all products provided by the tourism authorities before purchasing it. Technology also allows them to visit the different places they dream about in the world. There are no physical restrictions.
Virtual reality is also capable of re any thing or moment. Thus, users can, among other things, visit a historical place in its original form in virtual reality while discovering its evolution over time. Another possibility that technology offers is exploring restricted areas. These places can be protected, endangered, etc.
VR also provides travelers with the opportunity to visit different hotels in VR to make the right decision. They can explore this From top to bottom To make sure that their offerings meet their expectations. Technology is finally allowing consumers to be entertained by visiting zoos, aquariums, museums, and more.
The potential of virtual reality: a way to sell travel services through emotion
feelings It matters a lot in the tourism sector. In fact, certain natural conditions can create emotion in travelers, prompting them to choose a particular destination, for example.
Previously, it was difficult to recreate the feelings that a person feels during his last visit. But now, that has changed thanks to virtual reality. You should know that technology does not only create an image in the minds of consumers.
As mentioned earlier, it also gives them the possibilityreact with the environment as if it already existed. It should also be noted that virtual reality allows tourism players to retain their customers and convince them to make a good deal.
How to use virtual reality in the tourism sector?
For now, it can become virtual reality Marketing Tool Excellence in the tourism sector. However, for it to be really effective, it is important to know how to use it properly.
In order to make the most of the potential of technology, it is necessary to conduct a market study bearing in mind that the latter evolve rapidly. Also, to make sure that we deliver unique and engaging VR content to customers, the ideal option is to use professional hardware and software to create it.
Virtual reality should also be used to highlight points of sale Unique. Finally, budget should not be taken lightly when choosing the VR solution best suited to your needs.