Mastering SEO in Google SERPs [Podcast]

Google is always looking for ways to push the boundaries and make its search engine smarter.

Join me Dr. Pete Myers of Moz to talk about how to improve your site to better present itself in Google search results, including title tags, featured snippets, backtracking and other real estate opportunities in Google SERP.

If you want to rank higher in Google search results, this ring is for you! Get insights that will help improve your online visibility and give users the right information they need when searching.

There are more ups and downs, and it’s hard to say one thing. And now we have Google saying something like three to 4,000 changes a year. Ten a day on average. – Dr. Pete Myers, 9:00

I’m seeing more and more of the trend of getting people to Google from general information queries to something more commercial, something less down the funnel. Google is trying to take you from fridge to freezer side by side in Chrome. So much so that ads will be more effective. – Dr. Pete Myers, 7:00 p.m.

First, make sure the new SEO KPI is on your phone team. She makes sure someone is there to pick up the phone. – Lauren Baker, 42:10

[06:40] – What attracted Dr. Pete to Moz.
[08:59] – Are there any other changes to Google Outlook?
[11:35] Changes in Google that have a positive impact on site owners.
[16:32] Should SEO professionals learn to work within the Google ecosystem?
[23:21] Should we stick to the hybrid approach of PPC and membership?
[25:15] Is Domain Authority a Google or Moz Scale?
[28:10] – How to specify the powers in the search.
[29:13] The difference between domain authority and page authority.
[31:06] If a brand is searched more often, does the visibility of unbranded terms also increase?
[37:57] What are the components of SEO that should not be overlooked?
[45:16] Changes made by Google that change the site owner or user behavior.
[52:23] Will SEO be left behind with Web 3.0?
[57:13] Does Google rotate the first 10 results?

Mentioned resources:
Moz SEO Tools and Software:

As long as there are places to find things, people who want to see things, and other people who want to be found, there will be SEO, look, or look. How it looks and how we do it will change. – Dr. Pete Myers, 53:11

I wanted Search Engine Magazine to be about search engines, not just SEO or paid search, because I believe search engines are the glue that holds the internet together. And no matter what site you’re on, you’ll have to find what you’re looking for. So there’s SEO and paid search for everything. – Lauren Baker 55:22

I don’t think we understand how much things have changed. And it’s not just Google switches mode, you know, the world is changing, our intent is changing day by day as new information comes out. – Dr. Pete Myers, 1:01:28

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When you want to know what’s going on with Google, Dr. Pete has your back! He spends his days working as a marketing scientist at Moz in Seattle. His job is to monitor changes made by algorithms for periods ranging from 2002 to the present – so trust us when we say this guy knows his stuff!

In addition to being a computer scientist, Dr. Pete is also a psychologist and entrepreneur! After developing a budding event in its early years, he joined Moz. In his day to day responsibilities, he works with the Marketing and Data Science teams to develop data-driven product and content research.

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