NFT, metaverse… What are the opportunities for brands?

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How the virtual world and the real world mix, and what are the core issues for companies.

The concept of the metaverse remains mysterious and remote, and is often defined as a parallel universe, made up of virtual worlds. However, this concept is not new because it was first described in the novel “Simulacron 3” by Daniel Galouye, which was published in the United States in 1964. The term, derived from the contraction of meta and the universe, is regularly used to describe a future version of the Internet, where the One enjoys, exchanging, working and transacting via NFT in particular. Second Life, in the early 2000s, paved the way as the pioneer of a micropayment-based social and economic platform, where users have the intellectual property of their creations, and are free to build their own spaces and communities. But in recent months, this new trend has become in demand everywhere: in luxury in particular, but not only. Many companies, such as Meta (formerly Facebook) or Microsoft, are making huge investments there. Creating immersive 3D spaces, new generation events, 3D merchandising, selling virtual products or artworks, augmented reality, avatar, … represents for businesses? Also what are the limits? One thing is for sure, if they don’t all have a clear strategy in this area yet, most are convinced that they can’t stay by the wayside.

Lots of questions that our experts will answerConference accessible online, Thursday 19 May. You will discover an overview of the metaverse platforms (Minecratft, Roblox, Decentraland, Sandbox, Fortnite, etc.) and the most popular NFT technologies (Opensea, Rarible, Metamask, etc.), and their use in various sectors (Luxury, Fashion, Beauty, Entertainment, …). With, to talk about it and discuss current and future opportunities for companies, three guests. First up, Florence Troch, Chief Commercial Officer of Facebook. She graduated from ESC Rouen and has twenty years of experience in communications, marketing and digital. She joined Facebook in January 2014, as a global client partner, responsible for the development of major French international accounts, before becoming, in December 2016, Director of Sales in France. Alongside him is Xavier Perret, director of the Azure entity at Microsoft France. A graduate of Corps des Mines and an Executive MBA from ESSEC-Mannheim, he has worked in the IT and Internet field for more than twenty years. With a mixed background of engineering, marketing and sales, he has co-founded and supported several start-ups, held various positions in major telecom and IT groups and wrote two books on digital transformation. Today, at Microsoft France, he is responsible for the development of all infrastructure solutions, artificial intelligence, mixed reality services, the Internet of Things (IoT) as well as developer animation. Finally, our third guest is Emmanuel Vivier, co-founder of the HUB Institute (a digital think tank founded in 2012) and an expert in digital transformation and digital marketing. For more than 20 years, he has worked as a consultant for many major brands such as TF1, L’Oréal, Orange, Chanel, P&G, Vinci Energies, Nestlé, Renault, Bouygues, PwC, Air France… in digital transformation and communication strategy 360 Co-Writing The “Digital Transformation Handbook” and “The Future Handbook of Human Resources and Management.”

This meeting will allow you to:

> Better understanding of issues related to the metaverse, NFTs, and the virtual world in general

> Identify opportunities for your company or sector

> Learn about tangible applications that can be in BtoB

> Find out who the current leaders in the field are

> Take inspiration from the best practices of the companies at the forefront of the topic

You can book your place today on our payment platform. A replay will be available at the end of the meeting if you are not available to go live.