Gucci accepts cryptocurrency as a method of payment
sometime after entering In the metaverse of the Sandbox (SAND)Gucci continues to show interest in Web 3.0 and cryptocurrency.
In fact, from the end of May, the brand will accept Over a dozen cryptocurrencies in 5 of its stores in the USin particular located on Wooster Street, in the heart of New York, on Rodeo Drive in Los Angeles or in the Miami Design District.
trade mark Reference cryptocurrencies will be accepted Like Bitcoin (BTC), Ether (ETH), and enveloped Bitcoin (wBTC), but also 5 stablecoins Backed by the dollar as well as Dogecoin (DOGE) and Shiba Inu (SHIB).
Regarding payments, when a customer makes a purchase in the store, they will receive An email with a QR code that allows it to validate the transaction Straight from their own digital wallet.
Then free under the sign Holding or transferring assets in cryptocurrency In fiat currency, such as US dollars for these stores. According to the press release, Gucci wants to eventually develop this new payment method. in all its stores.
Gucci is not the first luxury brand to incorporate cryptocurrency payments into its organizations. Indeed, Off white, Virgil Abloh brandalready accepts this type of payment at its eponymous stores in Paris, London and Milan.
We can also cite Philip Plein brandWorld Health Organization, In addition to collecting more than 150 bitcoins in reserve, will open an exhibition of non-fungible tokens (NFTs) at one of its stores in London. Either way, these are high-end street fashion brands that target a relatively small audience.
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The luxury allure of cryptocurrency
Gucci’s interest in Web 3.0 is not new, as its interactive experience has already demonstrated. Gucci Garden “Who knew how to collect At least 19 million people.
The brand has also developed exclusive skins for video games such as Animal Crossing or Pokemon Go, similar to the popular British brand. Burberry honor kings game.
for the purpose of Making her teams aware of this new worldKering, the parent company of Gucci, recently Launch an indoor game In partnership with Al Dente Agency. According to a company spokesperson, The number of employees who showed interest was much more than expected.
according to Marco BizzarriCEO of Gucci, these are all new features that are improving their customers’ experience:
“Now that we are able to integrate cryptocurrencies into our payment system, this is a natural progression for customers who want this option.”
We also remember a file LVMH Collaboration with Microsoft and Consensys to develop a platform for Product traceability thanks to blockchain technologya project dating back to 2019.
at recent days, Hermès, one of the jewels of French luxury, He declared that the metaverse was a good communication tool. its chief executive, Axel Dumasdeclared on that occasion that ” Curious and interested by these virtual worlds.
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Source: Vogue Business
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