For companies, it is possible to optionally deploy the metaverse based on a “as a service” model. Software as a Service refers to a subscription-based model of using software platforms rather than purchasing a lifetime license or a perpetual license.
The term first appeared in a 1985 filing with the United States Patent and Trademark Office (USPT). It has become popular in the era of the cloud. Today, it is possible to publish almost anything on a “as a service” model.
This provides customers with greater flexibility and provides suppliers with a consistent revenue stream. Companies can eventually deploy the metaverse using a similar model, resulting in a metaverse-as-a-service, or MaaS. But what do we really mean by metaverse-as-a-service? What are his interests? The next few lines answer these questions.
What is metaverse-as-a-service?
metaverse-as-a-service is defined as Enterprise solution. Organizations are allowed Develop and enhance their presence in a 3D virtual world To support collaboration, business operations, investments, cryptocurrencies and other related use cases.
Note that metaverse-as-a-service It will not help companies create their own metaverse equivalents Which competes with Decentraland or Roblox. Instead, companies will be allowed to do so Take advantage of the existing metaverse infrastructure, the same way SaaS works. Although there is an emerging technology sector, a number of vendors are already entering the metaverse-as-a-service.
Advantages and disadvantages of metaverse-as-a-service
Using MaaS has many advantages. At first glance, thanks to it, companies without deep digital experience or expertise can metaverse product development. until the Small and Medium Enterprises It can participate in the metaverse economy without significant investment costs.
Moreover, it is encourage investment It is still an experimental technology. Most platforms are still limited to mainstream use cases. In contrast, solutions such as the application suite Horizon Meta or Microsoft Mesh They are not widely released. In this environment, metaverse-as-a-service allows companies Invest and benefit from technology with the least amount of risk. Ultimately, MaaS could lead to standardization in the industry, with a few companies acting as metaverse “brokers” to help develop the infrastructure.
The downside is that organizations can take risks To be blocked by the supplier. As the metaverse evolves, it will become increasingly difficult to move metaverse-as-a-service investments to another platform, if necessary, especially without the requisite digital skills. However, the degree of maturity “restricted by the seller” is still a long way off. Currently, MaaS is a file promising choice For organizations looking to enter the metaverse.
Looking into the future, it is very easy to see that the metaverse will follow the same path as the program. Once the metaverse as a service becomes the norm, then the metaverse It will really devour the world.
Examples of metaverse as a service
Here are some of the popular platforms that offer metaverse-as-a-service.
Lovelace World is a cryptocurrency and NFT platform. she has Announced metaverse-as-a-service offering in October 2021. The company already runs its own crypto token called LACE. In addition, intends to present MaaS services to simplify metaverse adoption.
The company will help organizations to Evaluate and reinvent the capabilities of their products and services in virtual reality So companies can participate in all areas. Lovelace World offers the MaaS Toolkit. This provides developers and users Techniques for creating and trading NFTsUtilizing smart contracts, investing in VR games, integrating with other metaverse platforms, and much more.
Payment is blockchain solution platform Which provides plug-and-play infrastructure tools for the metaverse. The company announced that it will provide metaverse-as-a-service solutions for smart contractsUtilities, NFT, and Decentralized Finance (DeFi). In addition, she led Funding Round for Crypto Token $PEL Through an Initial Hot Offer (IHO), which works similarly to an Initial Coin Offering (ICO).
Touchcast is a file 3D Events and Virtual Reality Company that are running Microsoft Azure Cloud. announced its metaverse-as-a-service offering at Consumer Electronics Show (CES) 2022Where it launched MCity. Institutions can enroll in the metaverse domain, which will provide them with a safe virtual reality space to build a metaverse campus.
In the metaverse they can facilitate collaboration, organize events, create VR stores, organize learning sessions or Use of virtual real estate to drive business growth.
MetaVerseBooks is a MaaS provider that offers services Tools to create a VR worldand NFTs and decentralized application management. Companies can take advantage of the solution to Strengthen their presence on Microsoft XBOX Metaverse, iOS and Android platformsAnd in all Unity-based virtual reality environments. Its core solution enables NFTs so businesses can manage NFT shoppers and associated metadata.
To better understand the metaverse-as-a-service, it is important to define what a metaverse (or metaverse) is. In fact, the term refers to a A network of interconnected 3D virtual worlds. Thanks to her, its users can Participation in a realistic social economy. It is possible to buy and sell products, earn money and make friends. You can also create brands and collaborate with colleagues on a satellite communication platform.
The term metaverse has gradually gained popularity in the world of technology with The emergence of multiplayer games. To name a few, Second Life, Minecraft, and Roblox. Decentraland expanded the concept by launching a metaverse platform that allowed users to trade their cryptocurrencies, mana To buy real estate and digital goods in virtual reality.
In addition, Promote Facebook for the metaverse as a leading technology force following the group’s rebranding to Meta Platforms in 2020. The group announced that You will invest 50 million dollars in its development. As more and more companies like Microsoft, Samsung, NVIDIA, HTC and others get into the metaverse sector, it is only a matter of time before the markets have View metaverse-as-a-Service. Thus, companies will benefit from technology with lower barriers to entry.
Metaverse is still in its infancy
The current metaverse user experience is not optimized. But that doesn’t mean things won’t really change, as is always the case with any tech course. The most famous quote from famous investor Mark Andreessen is that “software is eating the world”. I realized Transformative capabilities unleashed by the program.
Less than a decade after his statement, companies were spending $600 billion annually in enterprise softwareAn increase of 123%. Nowadays, no one buys licenses or installs software on their devices anymore. Companies no longer even own or operate their equipment. Everything from infrastructure equipment to document storage to software, It is offered as a service..
metaverse as a service is The inevitable next step. Currently, brands use metaverses like Decentraland or Roblox because that’s what’s available. In fact, this is where the users are. Moreover, it provides them with an infrastructure to test initial ideas on how to exploit them metaverse for branding and marketing purposes.
More metaverse, more opportunities
Obviously, the relatively small handle of the metaverse in the process will not be able to support All metaverse use cases for a global user base. there Blockchain scalability problems, Of course. But it also has user experience and ROI for the brand. The busier the metaverse is, the more difficult it is for a brand or use case to stand out or for a user to find what they are looking for.
On the other hand, there are plenty of legitimate adult businesses that can be closed down by enforcing rules that make the metaverse child friendly. Therefore, the metaverse as a service will always start to become the dominant business model as brands and Industries will realize the value of having dedicated spaces.
As such, a luxury brand with logos, platforms, and virtual storefronts will always be a very different place from relative tranquility. From Wellness Metaversewhere people go to see a virtual doctor or engage in group meditations and learn yoga.
The concept can be rejected at will. food metaverse – A virtual restaurant where you order home delivery – can have multiple iterations that focus on specific meals or food options. school metaverses You may focus on different topics, skills, age groups, or languages.