This is the easiest way to explain the Metaverse

Ask anyone today what the metaverse is and you’ll get a confused look. or wrong answer.

That’s the conclusion of market research firm Ipsus earlier this year, which conducted a series of surveys to determine what we know and don’t know about the so-called “metaverse.”

their results? While nearly two in five Americans (38%) said they were very or somewhat familiar with Metavirus, there were “significant differences” by age and presence of children in the household: It came to 53% for those with children, as well as 53% for those with children. Respondents ranged in age from 18 to 34 years. From there it fell to 45% of 35-54 year olds and only 20% of those 55 or older familiar with the term.

The real problem is that even those who claimed to know about the Metaverse didn’t really know what they were talking about. Only 42% of people who said they were familiar with the concept of the metaverse defined it as a “computer-generated virtual world where people can socialize, work and play” (which was defined as the correct answer) while 10% thought it was a new social networking platform. Other respondents think it could be a “huge tech company that has developed services for consumers in many different areas” (9%) or a “new internet experience connecting multiple sites and platforms” (also 9%).

One problem is that the tech world itself has failed to define what the metaverse is; You’ll often find the words grouped with the likes of Web 3.0, NFT, cryptocurrency, VR, XR, AR, and other buzzwords that aren’t necessarily no Part of the metaverse, but it also fails to convey a larger concept.

Popular culture didn’t help with the definition either. The Metaverse can’t just be the world you see in it One loan player. not only It is an electronic game. And it’s not about putting on a VR headset and using your avatar to get into a virtual 3D meeting, thanks to Facebook (which recently saw the parent company rebrand itself as Meta).

Almost everything we mentioned is definitely part of the ever-evolving idea of ​​the Metaverse. But it lacks the big picture and historical context.

On that last point: the first thing you have to understand is that the Metaverse isn’t new. The term was coined by Neil Stephenson, a highly respected science fiction author who wrote a book called Snowfall In the early 1990s,” says Tony Parisi, immersive technology pioneer and Metaverse OG – a phrase that literally forms part of his resume. “At the time, I was already working on the World Wide Web; I met this other guy and we decided to write a 3D interface. I probably wrote the first metaverse code consciously. And part of that inspired Neil.

To better understand the metaverse, we spoke with several big players in the tech world who have extensive experience with the concept and its current state. (If you want to delve deeper into the standards of the Metaverse, Parisi himself created “Seven Rules of the Metaverse.”)

Hopefully, after reading what these experts have to say, you will have a better understanding of the Metaverse and its full potential. You will also realize that you are already a part of it.

Are you ready for this three-word explainer?metaverse is 3D Internet“It’s the future of online interaction,” says Parisi. Computers are becoming more user-friendly and useful…we hope they will help us create a bright future for us.

John Radoff, CEO of Beamable (a metaverse game/technology company), admits he’s “probably a linguist,” and author of more than 70 articles on the metaverse. “I’m not very involved with the definitions of the words, but I imagine it will come from our culture and society, rather than what one company chooses.”

“The vision of the metaverse is to be democratic,” adds Zaven Nahapetyan, an engineer at Facebook for ten years and now chief technology officer at the Web3 platform. specialty. Anyone can participate and participate in its creation. If a particular company, like Facebook, tries to decide what a metaverse is or says they own it, that’s not really a metaverse. It is a decentralized online space for everyone that is still under construction and development.

All of that, according to Will Pemble, a serial entrepreneur and internet entrepreneur who has already built and sold website.com (his current business includes Platypus Blockchain, an agency that “demystifies the language and customs of the NFT marketplace”). “Web3, Blockchain, NFT, and cryptography are ‘digital things’ that are in the metaverse,” he says. “And VR, AR, and holograms (and your phone and computer) are tools we use to access the metaverse.”

Fortunately, maybe not. According to Parisi: “It will work on any computer, just like the internet is today: phone, desktop computer, VR headset, HoloLens combo, or even a large display wall in a retail store. Not all of these people will be enslaved in VR headsets — they will try Everyone is different things.

Pemble is more confident that helmets will not be a major part of the metaverse. In 1994, I founded a virtual reality company called Virtropolis. At the time, virtual reality was about to be amazing. Thirty years later, virtual reality is still about to be amazing.” “People. no. to love. to carry. goggles So until we get your holocaust, virtual reality is about to be amazing.

Not right One loan player. “It’s the most dystopian view of the Metaverse — not just because of the world it’s set in, but because one company controls everything,” says Radoff. “The Internet has always been decentralized, and one network for all of us – the metaverse must be the same.”

In fact, you can date the ideas behind the Metaverse even before the book Snowfall. The metaverse has been reported in popular culture and movies since then you can see says Alejandro Laplana, managing director of Chokworks, a Web3 engineering firm that works with NFT drops and creates Metaverses for celebrities and influencers. “And today it is actively used at concerts and events, including Coachella.”

“Two things – first, it’s a video game,” explains Parisi. Extensive game worlds like roblox game or so It is an electronic game, this is awesome. It would be a big part, but not the only driver. And the second? “That this will require advanced hardware for virtual reality; people assume you’ll be stuck in an Oculus headset and trapped in a world made by someone else. I hope this isn’t the future of Metaverse. I don’t think it’s sustainable.”

“People who are new to the concept think they just need to log in and access everything,” says Tom Kidren, CEO of Worlds Inc, which has helped create the first virtual worlds since the early 1990s, including collaborating with David Bowie (Bowie). world) who is considered the first celebrity metaverse. “There are many metaverses and they all run on disparate platforms and operability. For a website, if you have a browser, you can view any website, but you can’t access the metaverse that way. I expect there will be more coherence between platforms and operability in the future. ”

“Fashion will be one of the first to embrace it, as online avatars digitally represent you,” says Laplana. “You’ll see some of the biggest fashion houses investing deeply in creating NFT rewards and leveraging augmented reality and mapping technology to truly find new revenue streams and improve their product experience.”

Says Winston Robson, founder of WeMeta, a digital real estate platform. “Now I think a lot of that will happen in decentralization, and we’ll see where it goes next. I think Wilder World, Crypto Voxels, and Sandbox have potential as well. So I would say there are a bunch of killer apps out there, but I don’t think there is a single killer app out there. at present.

“All the high-profile platforms are still below expectations,” adds Leo Schwartz, correspondent for global technology outlet Rest of World. Investors and developers may say we’re still too early in this process. Frankly, the most common “metaverses” are platforms that people don’t usually think of as metaverses, like It is an electronic game or so roblox game. “

Or maybe it’s the same industry that drove fans to other media. “Music has driven the adoption of digital technologies in social media (MySpace was number one), video (YouTube) and the reach model (Spotify),” says Kedrin. “Music professionals were among the first to adopt advanced marketing techniques and techniques before other industries.”

Basically, you will see increasingly bad human behavior as the metaverse increases in popularity; A user once complained about being fussy on the default Meta social media platform, Horizon Worlds. And theft is already rife in the NFT space.

“I think the biggest risk is that one company or a small group of companies is controlling everything,” says Radoff. And then they’re going to take huge rents, keep us in check and limit our creativity. We can’t have that.

“I think the question of what damage the metaverse would do raises an interesting philosophical question that comes up a lot when talking about technology and the internet,” says Nahapetyan. “The evil that worries most people is that people will end up spending more time in the digital world than in the real world. This is becoming a growing concern as life online is becoming more nuanced and similar to the real world while allowing people to do more of the things they might not otherwise be able to do. than to do in real life.

Radov declares: “A new era of creativity where everyone can play, share and express themselves as they wish.

Kidrin sees specific benefits of the Metaverse outside of the creative realms. “We believe metaverses have tremendous potential to improve healthcare and positively impact millions of lives in meaningful ways,” he said. “One example is the use of intelligent robot avatars that interact with an AI platform, such as Watson, to analyze a medical condition and suggest potential causes and treatments down to the level of actual demonstration of a procedure that is unprecedented and invaluable to a small local hospital or rural medical center.

Unless they are Luddites, they are already there. “I think the metaverse is really part of the community,” Robson says. “If your parents use Uber or watch YouTube/Netflix, they’re already in the metaverse. If they’re on Facebook, they’re already in the metaverse. If they’re playing video games, they’re already in the metaverse. We’re already trying things digitally.”

The most important thing to remember? Everything about the metaverse is smooth and evolving conversational. As Parisi admits, “No one knows how this will happen.”

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