Logitech will host the first Metaverse Music Awards show

You thought Lizzo was bigger than life Saturday Night Live Already in this month? Wait until you see her in Roblox.

The pop star will be one of the featured artists of the year Logitech The Song Breaker Awards, airing Saturday, April 30 at 10:00 AM PT on Roblox, with three additional reboots over the weekend. The show will also be streamed jointly on YouTube. This, according to Logitech, is the first Music Awards ceremony to be held in the Metaverse.

This is the second Song Breaker Awards, a party where creators who make an impact on pop music are honored. It is overseen by Logitech for Creators, a brand extension that markets microphones and webcams to content creators. Last year’s show aired on TikTok, amassing 500,000 viewers. This year, organizers say they expect the number to reach into the millions.

Song Breaker Global Countdown Awards [Images: courtesy of Logitech]

“We created the Song Breaker Awards in response to the Grammy Awards,” says Meredith Rojas, global head of talent and entertainment at Logitech. “We noticed that no one was talking about the creator. The creators of TikTok today are DJs. They organize songs. They invite users of the platform to jump on the trend or dance. Then, this craziness turns the song into a hit.

The decision to focus on the contributions of creators proved successful. Soon after the awards show, Billboard reached out and turned Song Breakers into a chart that tracks creators’ influence on music discovery and consumption. And when it came time to start planning for the 2022 show, Logitech wanted to push the boundaries even further.

“The format of award shows in general has not changed,” Rojas says. “It doesn’t invite the consumer in. But the world we live in is very interactive. It’s about having a two-way conversation between the creator and the viewer. Roblox has this evolving landscape of . . . different ways to engage in entertainment in the metaverse. So for us it was a good place to be. very you challenge us He gave an interesting show.

From Tuesday until the Awards Ceremony, roblox game Users will be able to explore a pre-show experience that includes everything from badges and coins to swimming in the rainbow river and riding a virtual roller coaster.

And in a nod to the platform’s gaming legacy, the Song Breaker Awards themselves will have a storyline complete with an evil cloud cat that viewers and creators will work together to defeat.

In addition, all winners’ choreographies have been captured in motion and will be rendered as emotes in the Roblox game.

As for the show itself, it will contain a mixture of household names and names that may not be well known. Lizzo, as mentioned, will perform her new song “Special” on the awards show. Singer and songwriter Gailwho is famous tickHis chart-topping name will perform “abcdefu” (although it’s called “abcde-forget-u” for Roblox family fans).

Singers and winners (GAYLE alike) will appear as Roblox avatars, giving them the option of appearing as upgraded versions of themselves or as something entirely new. (for example, David Foo It will appear as a dragon.)

The other winners are:

The Logitech Awards and the music might not be two things you think of at once, but Rojas says events like these allow the company to raise awareness in a unique way that makes them more than just a spectator.

“For us, it’s about hosting the party and not always sponsoring the party,” she says. “If we can build our own [owned and operated] Key events that represent what we believe in as a brand, it’s not like we’re always looking for the next place to talk about our products. »

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