Juice prepares beyond the screen – Professional Marketing e-magazine

Juice’s mission is to “create a post-screen era where users will always have access to personalized and contextual audio information in all circumstances”. An exclusive interview with one of the founders of the application, Rafi Hallajianpresident juice.

What is Juice’s business model, a free app?

Juice has different working models:

  • Free version of the app featuring personalized, interactive ads with calls to action (a novelty in audio).
  • The basic subscription plan will provide an ad-free experience.
  • The pro subscription mode allows you to get a personalized information feed on specific keywords.
  • BtoB activity provides company versions of Juice, in which consumer content is mixed with the company’s internal messages to its employees or affiliates.

What is the profession and mission of the application?

In its current first version, every listener of Juice can constantly perceive a large number of topics, without getting bored, without making efforts.

But Juice’s profession is Create a post-screen life Where users will have permanent access to personalized and contextual audio information in all circumstances, while still performing their tasks. It is sound augmented reality and is today easier to implement than glasses-based augmented reality, given the installed base of the headphones and the social acceptance of said headphones.

Personal playlist, lock up?

Rafi Hallajian, president of the juice company

There are two ways to consider personalization. On the other hand, there is pre-allocation: I only ask to see what I know and what I like, and thus build my own bubbles. On the other hand, there is post-personalization (which we apply to Juice): the listener is exposed to all kinds of content that mixes those he likes with those he doesn’t yet know. He has the possibility to reject new proposals presented to him (has an inalienable right to hate something). According to our experience, with subsequent personalization, it turns out that people listen to types of content, sources of information, and views of the opposing political side, which they would never choose automatically.

How can the application enable discovery?

We make it a point of honor to enhance serendipity. Unless the listener completely refuses to hear some type of content, we continue to constantly introduce new content. Moreover, the short audio format facilitates access to topics that the listener is not usually interested in. By minimizing the effort required and investing time, curiosity is encouraged. When you know all about people or football, you just have to listen distractedly for 90 seconds, it becomes possible, “profitable”, to be interested in it.

…and why not, also to educate users to develop personalized “care” behaviors?

One of the big challenges for the AI ​​we’re working on is figuring out when to be silent. It is much easier today to design relevant and contextual content than to know when nothing should be said at all, and at what time of the user’s day it is necessary to provide quiet moments (with silence, meditation or just some kind of music for example). Hopefully we get there because Juice’s play times get longer and it becomes easier to squeeze in some downtime.


build a book

HLearn more about juice [ceci n’est pas un publi 😉 ] Juice is a free app available for download on the AppStore and PlayStore or through the Juice.tech website. Juice allows you to find all of its content in audio format in the same experience. The app blends music, podcasts, and real-time news read by digital humans. This content comes from a variety of sources: written media, podcasts, streaming platforms, and social networks. Content is selected and prioritized by AI’s Juice. The algorithm customizes the playlist for each listener according to their implicit or explicit preferences. The experience is interactive and designed to be used without touching its screen thanks to a few simple voice commands. In particular, these commands allow you to request details about an item of information, skip content deemed uninteresting, or put an article aside for later. Juice delivers dynamic audio in which the program and messages build in real time for each user. This dynamic voice enables the design of personal voice assistants that provide the user with continuous contextual information.

(C) Figure. deposit

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