Ready player one? – Major American brands from all sectors They wrestle at the gates of Metaverse. All of them actually want to make sure they don’t miss out on this train of opportunity. For some, registering their trademark in this new space is a simple legal exercise to ensure that protect their image. However, it is clear from the requests from brands that protecting themselves is not just a question for them. to McDonald’s At Victoria’s Secret, the digital world promises to be well nourished and well dressed.
Companies with a combined market capitalization of nearly $1.1 trillion have filed for trademark applications associated with the metaverse and NFT this year. included dead, this figure would reach nearly 2000 billion dollars. On the other hand, 1,967 claims filed with NFT Since January 2022. This is already more than the total for the whole of 2021. Brands like Ralph Lauren, Chevron, McDonald’s, Monster, Colgate, WWE, Levis, Playboy and more are preparing to enter the metaverse. The goal is, among other things, to protect their intellectual property.
McDonald’s, Cafe and the famous Golden Arches set the table In this virtual world. They plan to offer both real and virtual products through Their restaurants are in the metaverse. Because of this, you’ll soon be able to walk into McDonald’s in the metaverse, order a BigMac, and have it delivered to your doorstep in the real world.
The Monster Energy brand of energy drinks and drinks often seems to be At the forefront of trends. So their passage into the metaverse isn’t really surprising. Like McDonald’s, they seek to use their brand to offer downloadable virtual NFTs, food, drinks, and apparel and create a marketplace for virtual goods.
Food and beverage brands are all filing apps to enable you to present virtual restaurants and foods. In games, it’s often food Linked to health or regeneration rewards. The ability to be an acknowledged option for the player to recover their health should provide tremendous brand awareness for the respective brands.
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Style in the virtual world
Another trend is related to clothing. The demand for skins and cosmetics in gaming is incredibly high. In fact, the leather market Estimated at about 40 billion dollars. Metaverse projects seek to build on traditional gaming experiences such as second life. On the other hand, brands are preparing to present their designs in this virtual world. So, Levi’s, Wrangler, Playboy, Ralph Lauren, and DKNY, Tommy HilfigerAll registered trademarks related to NFTs, Versace and Vans.
In February, the lingerie, clothing and beauty products brand, Victoria’s Secret, introduced several brands. These tags include, but are not limited to, downloadable virtual goods, digital collectibles, virtual fashion shows, and Online clothing, including underwear. Brand sees the metaverse as an incredible opportunity. It is easy to understand that there is a potential market for Virtual Fashion Shows. However, virtual underwear is something that the developers of the metaverse themselves may not have thought of yet.
Chevron is also preparing for the metaverse. NFT, virtual gas, virtual stores and virtual renewable energy products will be covered under the brand. Virtual gas is likely to be a tool for Run vehicles in the metaverse. If it takes a certain budget to get style in the virtual world, imagine when you go to fill up your sports car…
The next wave of the digital revolution will be in partnerships being created between projects. The NFTs are now being created to make their way into the metaverse projects. In addition, metaverse projects build their ecosystem in this way Allow third-party NFT groups to join their world. So collaboration and liquidity will be critical aspects of the success of virtual asset projects over the next few years. Some brands already have Fashion show in the virtual world of Sandbox during Metaverse Fashion Week.
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