How to move your headquarters to the Metaverse

As an actor turned venture capitalist Ashton Kutcher chirp November 2021: “#Metaverse already exists, but even today there is no network that can handle it.” True, it wasn’t until the advent of high-speed 5G networks and large-scale cloud storage that truly immersive worlds became a reality.

Finally, technology has made it possible for anyone to work from anywhere, and it is unlikely that many people will want to return to their office after the pandemic. That’s why I’m moving the entire Digital Experience Agency out of Baltimore into the metaverse.

I know many of my fellow CEOs are wondering how to lead a completely remote team while maintaining company culture, maintaining morale, and ensuring productivity remains strong. At Mindgrub Technologies we’ve thought a lot about these issues and thought it might be helpful to share some of what we’ve learned here.

I am no Moving my company into the metaverse to be great – I’m doing it because otherworldly shared spaces are the future of knowledge workers. Static Zoom calls to watch on screen or IM based channels on Slack won’t cut it anymore. Largely distributed teams need nothing less than a massive reinvention of the world of work.

cultural transfer

The best companies I know have always had a very strong culture. You can feel it as soon as you walk in the door: the energy hits you and is reflected in the design, meeting room names, dress codes, animations floating on the screens, and more.

Do you know what I really miss in our office? impromptu conversations. primary physical To be around the different teams. to go for a walk. Watch the team of light-sensitive engineers gather in a corner with a toy Magic: The Gathering Arena After submitting a bunch of code, or wearing a VR headset to take a walk in our holodeck. Watch our creative brainstorming while lounging on beanbags, some dogs napping nearby, and our homemade robot fetching sodas.

Listen, I’m realistic. I know the genie won’t go back to the bottle. I know we will never go back to life as before. But I am absolutely determined to bring back the culture we had in Baltimore to our new home in the Metaverse area.

My recommendation for executives considering a transition to the Metaverse is to start by documenting your company culture. What made it great in terms of visuals, soundscapes, feel and execution? Decide how people navigate the office, because you’ll want to replicate this human flow. This is what we did. In our various businesses, we have mapped out the physical appearance of our way of working so that we can transform it into our new virtual environment and reshape our career there.

One caveat before you begin: be sure to set up a metaverse committee with representatives from all teams. This isn’t just another in-house tech project, it’s a company-wide transformation. Everyone needs a voice, or you can bet not everyone will be excited to dive into the new environment based on the metaverse.

Test techniques

“The idea is that you will eventually use your avatar to meet people in a virtual space that replicates the feeling of being in a real room with them,” Bill Gates said in his blog Year in Review. “To do this, you will need something like VR glasses and motion capture gloves to capture your expressions. and body language and voice quality accurately. Most people do not have these tools yet, which slows their adoption somewhat.”

I agree with Gates, but we have to start somewhere, and there are already a lot of platforms ready to explore the metaverse. I recommend executives to test some of the following: Mon, Spatial, Horizon Workrooms, Minecraft VR, VRChat, and Mozilla Hubs.

If you have already defined your culture, visuals, motion flows, etc., you can quickly prototype 3D rooms, invite a group of team members to trick their avatar, host a meeting, collaborate on documents, share files, and kick off a private conference Rooms and decorate virtual booths. Everything is customizable and some features may be more (or less) complex than you need.

As CEOs, we must be ahead of history, showing others how this new world can benefit them. Along these lines, I am deeply planning my virtual office for our headquarters. I want it to reflect my open door policy to appear when I’m available for a quick chat. I design virtual whiteboards so I can leave ideas in place, and widgets like the Pandora plug-in inside a digital radio on everyone’s virtual desktop. I want my office within the metaverse to be a living laboratory, showing what we’re working on and inspiring others by giving them exposure to “inside my head”.

What kind of culture did you have in your workplace? I bet it’s been difficult, if not impossible, to keep working with everyone who’s been working from home for the past two years. I know that’s why many business leaders want everyone back in the office, but we have to be smarter than that. This is a chance to try something new.

I believe the Metaverse is a place where we can recreate the best parts of our culture, where excitement, teamwork, brainstorming, camaraderie, and socializing become possible. No, it will not be the same as before. I think we can make it better, more comprehensive and innovative. In fact, I think we can stop the so-called big takeoff if we turn work into an exciting place.


Todd Marks is the award-winning founder and CEO of Mindgrub Technologies, the agency for cutting-edge digital experiences.

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