Accenture launches ‘Tech Vision 2022: Metaverse Continuum’

A new report from Accenture reveals that the “Metaverse Continuum,” a collection of digitally enhanced worlds, realities and business models, is redefining the way the world works, works and interacts with it. According to Accenture Technology Vision 2022, “Meet Me in the Metaverse: Continuing Technology and Experience Reshaping Business,” companies are rushing toward a very different future than the one they were designed to work in — as technologies, such as extended reality, blockchain, digital twins, and edge computing converge to reshape human experiences. .

Accenture also operates its metaverse, Floor N, where company employees participate in new hiring guidance and immersive learning or meet and network with each other as a team. This fiscal year, the company expects 150,000 or more new employees to work in the Metaverse on their first day.

As part of the report, Accenture surveyed more than 4,600 business and technology leaders across 23 industries in 35 countries. At this early stage, 71% of leaders believe the metaverse will have a positive impact on their organization and 42% believe it will be breakthrough or transformative.

The Technology Vision 2022 report identifies four main trends that companies must address:

WebMe: Put me in the metaverse. Business strategies are designed for today’s Internet, a digital world in which platforms often lack interoperability and data portability. Metaverse and Web3 are about to reshape the Internet; Rather than being a disparate set of sites and applications, in the future the metaverse will result in a static 3D environment in which moving from one “place” to another is as easy as walking from place to place, and from room to room. 95% of CEOs believe that future digital platforms must offer unified experiences, enabling the interoperability of customer data across different platforms and spaces.

A Programmable World: Our Planet, Personal. With the advancement of emerging technologies such as 5G, ambient computing, augmented reality and smart materials, digital environments will increasingly become integrated into the fabric of our physical world. These environments will not only reshape the way people interact with worlds, but they will also redefine everything built there, the way people perceive, interact with them, and their control over them. Clearly, 92% of leaders agree that large organizations will push the boundaries of the virtual world to make it more realistic, increasing the need for persistence and a seamless transition between the digital and physical worlds.

Unreal: Created artificially and authentically. Businesses and environments are increasingly powered by AI-generated data that convincingly reflects the physical world. More than ever, artificial intelligence is a priority for businesses, as businesses and consumers no longer consider what’s real or fake, but what’s real, not just in terms of the company’s own content and algorithms, but of all that is real. As the unreal world is about to become a reality, it is time for leaders to prepare their actions. Already, 96% of leaders say their organizations are committed to authenticating the origin of their data and truly using AI.

Calculate the Impossible: New Machines, New Possibilities. The emergence of a new class of machines is allowing organizations in all industries to push the boundaries of what computers can solve. Tools such as quantum computing and biology-inspired computing allow companies to solve problems that would otherwise be too expensive, inefficient, or completely impossible for traditional computing. When the “big challenges” become trivial operations, the way companies compete, deliver value and partner together will change dramatically; Almost all leaders (94%) agreed that long-term success will depend on using next-generation computing to solve seemingly intractable problems.

Forward-looking companies are simultaneously navigating the uncertainty of today’s markets as they begin to compete across the connected metaverse. For example, in collaboration with Microsoft and Accenture, Mars is adopting digital twins, which are a key component of Metaverse, to reduce waste, increase speed and capacity, and enable its partners to make timely decisions. Suppliers. Mars is now extending this concept to product development with numerical simulations that take into account variability, such as climate and disturbances, and now has a greater view from the point of origin to the place of consumption.

For 22 years, Accenture has taken a systematic look at the business landscape to identify evolving technology trends with the greatest opportunities to disrupt businesses and industries.

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