Metaverse, unknown universe
However, this new technology, which is becoming increasingly fashionable, is still little recognized by the general public. In fact, only 35% of the French said they see what it is, including 14% “accurately”. If this finding depicts the metaverse as a still specialized universe, it also reveals a social and generational divide. Thus younger people show better subject knowledge (42% of 18-24 year olds see the metaverse, compared to 28% of those 65 or older), as do higher socio-professional groups (59 % of higher categories (versus 27% of people without diplomas). These two fractions, the generational and the social, also appear in representations associated with metaphysics and in potential uses.
In detail, the perceived uses of metaverses remain primarily entertainment-centric, and the French are not yet aware of the diversity of outlets offered by the metaverse. In addition, 21% of them were considered useless, according to the third item. Surprisingly taken from this study, only 5% of French people associate the metaverse with a gimmick of health restrictions despite attempts relayed by concert organizations, for example, when rooms were closed.
The metaverse provokes fear in a clear majority of French (75%), even within the population groups most advanced on this topic (49% of 18-24 year olds are afraid). However, he noticed a link between the level of knowledge of metaphysics and the degree of fear towards them: the less people see what it is, the more anxious they are. This reluctance to the metaverse leads to the expectation that the most feared state will step in to ensure that the virtual world respects the same rules as the real world (50% of people with concerns about the metaverse favor legislation, compared to 39% who are not).
The French seem to be aware of the limitations of virtualization of our activities: eight in ten believe that the virtual world would not make it possible to reduce carbon emissions in the real world. However, those under the age of 35 are more likely to believe the opposite (31% think the virtual world reduces carbon emissions compared to 17% of those aged 35 and over). Although young people are more sensitive to the environmental issue, here they appear less informed about the impact of digital technology, which may allow for a “tension” to emerge between two of their centers of interest: digital technology and the environment.
The French who do not present themselves in a virtual world
The metaverse appears to be attracting quite a few French: less than one in ten (8%) plans to create their digital multiplier. In detail, a clear minority of the French say they are willing to invest their money in digital goods and services.
A virtual world limited to entertainment
Entertainment appears several times in this survey as a strong hub for metaverses. It is not only the first perceived use (60% stated), but it is also the first expectation of potential users. In fact, entertainment seems to be the number one digital service that the French say they are willing to pay for. The expected priority players in the Metaverse are museums, theaters and concert organizers before public administrations and private companies.
Facebook has failed to establish itself as a reference for metaverses in French opinion
Only 15% of the French are in favor of linking their Facebook accounts to digital profiles in the metaverse. Additionally, less than one in three French (26%) said they trust the company to create and manage the metaverse. And when the latter is put in competition with other players in terms of data protection, the group ranks last, and its image is certainly still affected by various scandals of data leakage from users of the social network. , including Cambridge Analytica in 2014 Thus, 17% of French people trust Facebook to manage their personal data in the metaverse, which lags far behind traditional players such as banks (38%) or public institutions (25%).
At the moment, Facebook’s shift towards the metaverse, which is particularly evident through the group’s name change, does not seem to carry with it the French public. In addition to distrust of social networks, the general public’s lack of training in particular can be explained by its distance from the metaverse.
The next issue of Data History will be devoted to this phenomenon, see you on 02/10 to learn all about the metaverse. Sign up on Linkedin by following this link!