How do you choose the right web agency?

How do you choose a web agency?

Do you want to create or redesign a website? The website has become the backbone of any company that wants to develop their business on the web. To take full advantage of the great opportunities and visibility of the web, you must rely on a well-optimized, high-performance website.

To meet your needs, today it is necessary to be accompanied by experts and especially a web agency. But how do you choose a good web agency? Which digital agency is best at creating and managing a website that generates visibility and leads? Alexander Bro and Eddie Sami, founders of the web agency Beyonds, give us the keys to making the right choice.

What is a web agency?

There are many types of web agencies. Some are generalists and others specialize in very specific web businesses: e-commerce website creation, web design, SEO, SEA, site migration, etc. In general, a web agency is determined by the design and development of a website and the deployment of vision strategies.

Choosing a specialized agency means ensuring that you will receive long-term support on all the topics that will be dealt with. However, it is possible that a specialized web agency will not have the same level of expertise as an agency that specializes in a particular topic.

What services does a web agency provide?

The web agency can potentially offer a wide range of very useful services, including:

  • Create a website.
  • Define brand strategy.
  • Improved site navigation.
  • Website redesign.
  • Technical setup.
  • Implement Responsive Design.
  • Bug fix.
  • Marketing content management.
  • Search engine optimization support.
  • Executing a social media strategy.

Why go through a web agency?

It is not easy to make the right decisions on the Internet. It gets worse when you don’t have any training in the field and you don’t do constant monitoring (the web is changing very fast). Companies that do not have web professionals in their ranks have every interest in being accompanied by a web agency. This type of agency brings together people with a wide range of technical and marketing skills.

On the web, every decision can directly affect traffic and the resulting sales volume. This is why a company website should have everything needed to attract, entice and retain visitors. Going to a web agency allows you to benefit from accurate advice that adapts to every problem you face in order to make the right decisions.

In addition to taking care of the technical issues of the site, there is a web agency to do the following:

  • Increase the company’s visibility on the Internet.
  • Create interaction on the website (subscribe to a newsletter, book an appointment, purchase, etc.).
  • Promote a positive user experience (UX).
  • Sustainably increasing company turnover thanks to digital leverage.

What are the criteria for choosing a good web agency?

With regard to web agencies, the choice is wide today. So it is easy to go wrong. Because not all agencies are created equal. The question is how to make the right decision. The web agency should provide real experience from the first trade exchanges Alexander Pro explains. Here are four things to focus your attention on.

1. Choose a specialized agency based on your activity

Before setting out on choosing their web agency, the business manager (or the person in charge of the website) should have a clear idea of ​​their needs and goals. It is imperative to choose a digital agency specialized in the company’s activity. This major may relate to a company’s business sector, but also its business model.

Beyonds chose to specialize in creating and managing tailor-made e-commerce websites, “We employ specific and highly experienced profiles on the main CMS (Content Management System) in creating e-commerce websites, and this allows us to best support our customers and figure out all issues related to the main CMS (Content Management System) Prestashop, Magento, Shopify, etc.)” explains Eddie Sami.

2. Analysis of web agency websites

Once you have chosen a group of web agencies that are specialized in the company’s activity, you need to take the time to study their websites. Yes, think about it: a website is a company’s best offering. This is also true for web agencies! A well-optimized site, pleasant to browse, is a guarantee of professionalism. Conversely, how can you quietly entrust the management of your site to an agency whose website has been left untouched?

3. See customer’s achievements and recommendations

Another important element to check when consulting agency websites: recommendations, references, and client cases,” Beyonds’ good reputation stems above all from the trust given by our customers and collaborators Eddie Sami argues. As much as possible, it is advisable to look at the websites of the clients of each agency. This gives a concrete idea of ​​what the web agency can do. On the other hand, the agency not mentioning its accomplishments is a bad sign. Reading some of the agencies’ blog posts is a good way to get an idea of ​​their expertise.

4. Be attentive to the sense of agency during the call for bids

Once you’ve sifted through the different web agencies, it’s time to contact them to confirm (or not) a first impression. In addition to the benevolence of the interlocutor, it is necessary to check his professionalism and experience. Feeling is important in choosing a web agency, because even if it is to create a website, a good relationship between interlocutors is a crucial point of your project.

Pay special attention to the support and operations provided by the agency. Finally, ask for some contacts with their accomplishments to confirm experience and good support for the web agency in all of its projects.

The last step, quote. The web agency should be able to provide a detailed quote, this shows that the web agency has understood the need. It is always interesting to assess whether the estimate is adapted to the company’s demand. In general, a short quote at a (unnaturally) low price can hide some unpleasant surprises. On the contrary, extended quotations, which are not very explicit and at very high prices, should be studied with caution.

These are the keys to choosing a web agency. Final tip: Make sure you are clear about your needs and goals before even contacting digital agencies. The best thing is to formalize everything in the specs. Thanks to the latter, you will be able to more easily evaluate the various services offered by web agencies. Even better: you’ll then be able to send them your specs to see if they’re able to meet it effectively.

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