Write for the web by tapping into questions from netizens

Gone are the days when it was enough to stuff your content with a string of keywords without logic or interest. Today, in order to be a good reference, you have to learn to answer the questions of Internet users.

On your own, when you do specific research, you use a question: “How do you remove a covered grease stain on a ceramic hob?” Or “How do you disassemble the paper cutter?” “, for example.

To read, you have to make people want to read. A question/answer tactic is a good approach.

Search for questions

The difficulty of the editor, when he knows his position so well, is that he knows it exactly. Simple questions don’t come naturally because you have the answer mentally. For example, someone asked me if the National Assembly’s standing committees have survived from one legislative body to another. For me, after eight years of Parliament, it was crystal clear.

The easiest way to find questions about a topic is to answer the audience. In the free version, the online tool is sufficiently provided. We choose the country, language and keyword. In the example shown, we take a fennel tart. Lists the questions.

Ubersuggest also provides a search feature for questions related to a keyword, but it’s not as comprehensive as Answer The Public.

Another free alternative: Also asked, even if the fennel tart doesn’t have the expected success.

Depending on the situation and your niche, to find questions you can also use Rytr.me. This is a content generation tool that we will talk about more about in another article. Here, the option that interests us is the Questions section. The tool is very powerful for finding relevant questions to ask individuals. In our example, we diverted the tool from its purpose, but we see that the questions are important.

Social media

Aside from the classic question-finding tools mentioned above, there are other ways to get questions from netizens on a specific topic: social networks.

First of all, Facebook is always very useful for finding questions from Internet users, including basic ones. We don’t measure how some people don’t know how to use the search engine. Using questions from a Facebook group dedicated to a specific niche is very useful, both for content creation and distribution.

Quora is also a good source for questions and answers, on all possible topics, even if using it requires a few minutes of learning. Reddit can, to some extent, be a good complement to questions.

Finally, certain forums should not be neglected as we saw in the previous article. Even without necessarily adopting the mother and child strategy, reading the topics, seeing the questions asked – indexed in search engines – this can be used to build content.

Improve content with questions

Sometimes the contents are already written and built and in the end just waiting for improvement. Ubersuggest, currently available in beta, provides a function to improve content that has already been written, in particular thanks to questions from Internet users.

The target keyword is told and from this word the tool presents sections of the articles, not the content itself, but the subcategory. These subcategories include questions.

We should not make economics based on an in-depth analysis of the contents. In the case of fennel pie, it is possible to find questions regarding delicious pies, nutritional aspect, seasonal availability of ingredients, etc. We apply the equation keyword = content. This same keyword includes other topics that may be appropriate for the questions.

Answering Internet users’ questions with targeted content is part of a long-tail strategy, which can pay off in the long run.

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