Manchester City dive into Metaverse
It is a project born under a 3-year partnership with Sony. The current champions of England will recreate the Etihad Stadium in the Metversite district. Although this is not explicitly stated, it appears that Manchester City Do not depend on any virtual world that existsInstead, it developed its own digital world to implement this innovation.
There’s still a long way to go, but the Sony teams have already started creating a file 3D Mapping off the field so he can produce his digital version. Virtual reality will make it possible to watch matches privately, not from one angle, but from the point of view of the person of his choice.
With this technology, there are no more health issues, seat capacity or even flights to Manchester. Nuria Tari, Director of Marketing and Engagement, praises the pioneering spirit of the club:
” We truly believe in connecting fans worldwide with new digital means […] I think the traditional image of someone sitting on the sofa, staring at a screen, is something we can’t imagine as an actor in 10 years, maybe even five years from now. Things move a lot faster than you think. »
The Etihad Stadium project should pave the way for Other digital services for the club. This includes, among other things, the marketing of goods in the form of non-fungible tokens (NFTs).
👉 Learn more about NFTs with our guide
NFTs and metaverse in all sauces
This was already the case at the end of 2021 and the trend was confirmed at the beginning of the year. Every day he sees his share of ads Famous personalities, or brands, with projects all over the world from the NFTs and metaverse. From JP Morgan to McDonald’s via Gucci or Ubisoft, everyone has their own software, so much so that it’s hard to keep track of everything.
Back in Manchester City, this isn’t the first time the famous football club has taken on the crypto world. Let us recall in this regard that the CITY fan token was created on the Chiliz ecosystem a year ago.
Eternal rival brother, Manchester United has also not been left out in terms of advertisements. Indeed, at the beginning of February, we learned of the signing of a contract worth €23 million with Tezos (XTZ), which is proof of that. The competition is not only played on the field.
👉 To read about it – Decentraland (MANA): The first show in the history of the metaverse was made
Get your cryptocurrency news feed every Sunday 👌 and that’s it.