Guest Comment Metaverse Comes – Don’t Panic – Guest Comment

The Metaverse is on its way – but should you care? Yeah. The metaverse has the potential to change the way we access and think about the Internet in the future; Your daily life will likely be different in a few years because of this. There is a fair amount of hysteria circulating at the moment, and thinking about the next step could be a very profitable move for many businesses. And a few facts under your belt can provide some good protection against the current level of hysteria.

What is Metaverse?

Metaverse is a virtual digital world where interconnected platforms replicate and enhance real-life experiences or create new digital and hybrid services. If that doesn’t help clear things up, let’s review a bit – context will help with understanding.

The first time I tried the internet, I was seeing green text icons on a black screen through a very noisy dial-up modem. It was Internet 1.0, or its first incarnation: It contained hyperlinks and connected databases accessible to the public. There are millennials who will have a hard time understanding what I just described.

It took until the end of the ’90s for web browsers, a graphical interface with images, colors, audio and possibly video. This is what we call it today fabric: A computer-based interface first, but today it is more common to experience a 2D screen based on a smartphone.

For experts, this was followed in mid-2010 by Web 2.0 Or the social component of the web – social networks, for example. The web wasn’t just a repository of content, it was a platform to “meet people” and create content and services. The concept of cloud fits well here.

Internet 3.0 It is now emerging as a new form, where AI and Blockchain can eliminate middlemen and make information and services more easily available, more private and possibly even more secure. This is still theoretical and up for debate, but it assumes that the community will build solutions/services to problems (distributed architecture) and reduce reliance on big tech companies running big services for everyone.

The metaverse fits here because it will be contemporary to Web 3.0 – it refers to the user experience rather than a larger role in society or technology. Imagine moving from the 2D experience of a web browser screen to a virtual 3D world where people, businesses, and services can create a new presence or identity. You – to be precise, your “image” – will move through the various stores, offices, theaters, and meeting places of the Metaverse. The avatar will be able to talk to others, listen to concerts, buy items, organize meetings and work, all without having to be physically anywhere in particular. Many are now available as virtual services without a new 3D interface (web conferencing, video channels, e-commerce site).

It’s also worth noting that many of these 3D worlds already exist as games: Second Life, Minecraft, and Roblox are good examples of virtual games turned into virtual worlds.

How do you navigate this new world? Perhaps through voice assistants (instead of URLs) and using virtual reality headsets or augmented reality interfaces (which will cover virtual objects on a smartphone screen pointing to your vicinity).

In the future, instead of VR headsets, people may see 3D images in front of them, and thanks to Web 3.0, blockchain and AI assistants will make browsing easier. Yes, it looks like an episode of Star Trek, but a lot of the technology we use today would fit in nicely with the original TV series.

It mixes many elements of Web 3.0 with the Metaverse. Expect the terminology to be modified in the future to provide better clarity and separation. But I expect the confusion to continue for a few years. So far, Metaverse only refers to the customer experience elements. But even this is not easy to deliver.

We don’t have a “metaverse” yet. The idea of ​​the metaverse is still based on a concept similar to the World Wide Web – it should be a global interactive platform where interoperable worlds are linked. Currently there are many descriptive islands or parks with overhanging walls, which are small communities in which you can set up a service. The global standard for interconnection does not exist. We will not see true global mass adoption of the Metaverse services until there is a coherent model of the digital world.


Many companies seem to love the capabilities of the metaverse and are happy to join. However, before taking a hasty step, we suggest taking some time to think. Creating a new Internet experience is an important step: it allows us to look back and see what needs to be modified or improved. There is a lot to improve the customer experience today before we all start using holograms.

Today, cyberspace is a great tool, but it has significant drawbacks. Customers and businesses do not have a “real” identity on the Internet. The libertarian point of view will appreciate this, and the possibility of creating secondary or anonymous characters should be supported. However, with the history of fraud and digital crime in mind, society must treat identity not as an afterthought, but as a major issue. It is time to make decisions that will have a positive impact on the lives and safety of many people, including the vulnerable and minors.

Navigating the metaverse today is a traditional experience. To enter Nike’s ‘Metaverse’ experience in Roblox, you need to download the Roblox app, search for Nike (by typing), and then click on a 2D image of Nike displayed in the results. After that you can play the basketball game against other real players. There is still a lot of old school web/app interactions in the early Metaverse trials. New paradigms and interface styles are needed to deliver a new experience. Otherwise, the Metaverse will die after a short life full of gadgets.

Payments was not designed for the web, and while credit cards are now commonly used, it’s another afterthought with shortcomings. The concept of Web 3.0 often includes a reference to “cryptocurrency” or, more simply, digital currencies. In fact, most metaverse platforms have built their own blockchain currency into their system. There is still work to be done there to clarify legal compliance and security for most of them. Facebook’s multiple attempts to create a global digital currency (Libra/Diem) have been crushed by local and global regulations. It takes more than a blockchain solution to create a digital currency: the legal framework for an actual digital currency does not yet exist.


So, is the future really here? no. But that’s what makes the whole topic of metaverses so interesting. A new wave of usability improvements is coming that will change the way we interact with the Internet. These sites may not replace the web as we know it, but they will complement and expand it. We have time to understand, plan, test, and deliver a new experience.

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