Sporting goods manufacturer Nike has experimented with metaverse and NFT commerce through the virtual world of Roblox. Nike is now reporting initial success with its metaverse store, including visitor numbers and campaigns.
The “Nikeland” in the metaverse attracts visitors interested in digital sports and gaming inspiration. However, it is not strictly an entertainment platform. The recreational aspect is nothing but a means to an end: exploiting the potential of reverse trade. Currently, Nike sells digital clothing, shoes, and accessories for the Roblox incarnation of Nikeland.
Nike now reveals that its Metaverse store has received nearly 7 million visits over the past five months. John Donahoe, the company’s CEO, revealed it on an investor call about its current quarterly figures, as it also looked at Nike’s new line of business as well as its other investments in the market. metaverse.
Since Roblox debuted in November 2021, Nikeland has so far attracted 6.7 million visitors from 224 countries who come to take advantage of the offer. While Donahoe didn’t disclose any financial numbers for Nikeland, he did talk about the company’s monetization and activation strategies.
Among its strategies, last December the company acquired RTFKT, a startup specializing in digital things. The startup is now integrated into the company’s new “Nike Virtual Studio”. It issued its first non-fungible token (NFT) with the Nike brand last quarter. Donahoe sees this as Nike’s first foray into the world of digital products. The metaverse is expected to be huge in the coming years. Nike promises additional investments in this new market segment.
The company says it’s excited about the positive momentum as well as the energy it’s already seeing in the metaverse and is excited about its future prospects as it continues to expand its digital leadership in the industry.
Currently, Nike’s digital arm is the fastest growing, accounting for 26% of its brand’s total sales. The company has already filed a patent for its metaverse brand: Nikeverse.
LeBron James arrives in Nickland
Nike has also teamed up with NBA star LeBron James in Metaverse, Nikeland, who visited the brand’s metaverse as an avatar during All-Star Week in mid-February 2022 and even interacted with the Roblox community.
While appearing, LeBron James posed for avatars on the Nickland basketball court to earn virtual items during and after the event.
The fact that real-world stars can enter the metaverse and attract visitors is an important marketing opportunity for brands. We are already seeing millions of young people attending Fortnite parties, which is not achievable in the real world and gives artists more access than if they were in the real world. Platforms like Fortnite and Roblox already have millions of users and would be well suited to the brand’s Nikeland-style metaverse experiences.
https://virtualrealitytimes.com/2022/03/27/nikes-metaverse-store-has-had-7-million-visits-so-far/https://virtualrealitytimes.com/wp-content/uploads/2022/03/Nikeland-in-Roblox-600×337.jpghttps://virtualrealitytimes.com/wp-content/uploads/2022/03/Nikeland-in-Roblox-150×90.jpgcompanySporting goods manufacturer Nike has experimented with metaverse and NFT commerce through the virtual world of Roblox. Nike is now reporting initial success with its metaverse store, including visitor numbers and campaigns. The “Nikeland” in the metaverse attracts visitors interested in digital sports and gaming inspiration. However, it is…Sam Ochanjisit down
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