Méta-Hebdo: From NFTs to the metaverse, blockchain in the spotlight

DNA- In recent weeks again, NFT The equation has caused ink to flow… Cinema, sports, music, art and even politics… No sector can resist. By extension, the blockchain gaming sector play to win (Play to win) is also of interest. Some are certainly still skeptical, but others enthusiastically embark on the so-called web 3.

So it’s clear that NFTs are gradually becoming a new way to keep us entertained. From this new way of seeing entertainment follows an increasingly important engagement of web 2 giants for the metaverse. However, in this race, let’s not forget the origins of all these technological innovations. Let’s not lose sight of the main point that attracts all these large companies: decentralization, that is, the absence of any intermediary.

NFT and the Metaverse: the stars of the moment in France…

The evidence over the past two weeks has been the multiplicity of news related to the midentertainment And the big entertainment industry.

In France, first of all, the municipality of Cannes announces a metaverse for its festival Accompanied by NFT of landmarks and sites in the city. Still in baguette country, during NFT Day 2022 in Paris, Patrick Bartosh, President of Bartosh Casinos, open ad for metaverse. In fact, the group’s 39 institutions will now accept cryptocurrencies. The gaming company is going one step further, releasing a set of NFTs called the Joker Club.

“This project is the first in a long series to come, and new initiatives will follow each other to sustainably support the subsidiary in the ecosystem and create the entertainment of tomorrow. »

Patrick Bartosh

… the stars of the red carpet in the United States

On the other side of the Atlantic, the NFT and the metaverse have become staples in the show business. sStars of the Night at the Grammy AwardsThey even go so far as to make their own movies!

In fact, Coinbase after planning the list 50 new cryptocurrencies on the exchange, Announces to do in the cinema and launch Diggin Trilogy ; Triple with Bored Ape Yatch NFTs.

“There is definitely something brewing. We are creating a three-part interactive movie featuring BAYCs and their ApeCoin. Come build it with us!”

A tweet from Coinbase announcing the release of the Degen Trilogy – Source: Twitter

NFT’s Crazy Video Games

The entertainment industry isn’t the only one chasing NFTs. SEGA this week Confirmed to enter the race with a new web3 project: great game. In this project it will be a question of developing the metaverse and NFTs of the famous Sonic the blue hedgehog. The goal of the franchise is to connect multiple games with each other. Then the metaverse becomes a logical evolution for SEGA. The Super Game initiative is expected to be launched within the next five years. By doing so, SEGA expects to develop a new batch of cross-platform games.

“It is a natural extension of the future of gaming that will expand to new areas such as cloud gaming and NFTs. We are also developing a Super Game where different games can be linked together. »

Masayoshi Kikuchi, Producer at Sega

SEGA announces its intent to launch into the metaverse using NFTs.
metaverse with sonic? Some dream about it

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Web giants’ new financial needs 2

What if the NFT and the metaverse became needs, the kind of new product that the Web 2 giants could no longer afford to ignore? Jason Keeler, the outgoing CEO of Warner Media, agrees. According to him, Hollywood will be her Blockchain star of the future. Web3 technologies will then be the way to transform an entertainment industry that is faltering a bit.

NFTs and metaverses will then provide new forms of revenue, financing and investment. Also like the advent of the DVD and all the accompanying technologies, we can imagine that blockchain technology will accompany new innovations and thus new investments.

I think it’s going to be a potential wave that’s coming to Hollywood, in the same way that the DVD wave got to Hollywood in the ’90s.”

Jason Keeler, outgoing CEO of Warner AMedia

MasterCard also confirms this trend, that of the metaverse is obvious. And then the company has to make its mark on the metaverse. For this purpose, the payment card company has submitted 15 trademark applications regarding use cases in the metaverse. Target? It dominates transaction processing within the web 3. A new playing field for payment giants, the Metaverse continues to relentlessly attract, such as NFTs.

From now on, it will be necessary to calculate metaverses

This need to replenish, to account for NFTs Sony and Lego have understood this very well. They decided to inject $2 billion in Epic Games Video game development studio and distributor. In this round, Sony and Kirkbi (the company behind Lego) each put in a billion dollars. As they announced in a press release that this investment is important to setting its foot in the metaverse, they have developed:

“As the metaverse evolves, it is reshaping the way people meet, play, work, learn and interact in a virtual 3D world. The LEGO Group and Epic Games will combine their extensive experience to ensure that this next iteration of the Internet is designed from the ground up with children’s well-being in mind. »

The metaverse will then be here a space that aims to protect children’s rights and privacy and teach them to control the digital experience.

A tweet from Epic Games announces its partnership with Sony and KIRKBI behind Lego.
Tweet from Epic Games – Source: Twitter

“Announcing $2 Billion Funding with Sony and KIRKBI to Build the Future of Digital Entertainment)”

Tweet from Epic Games

Some are already convinced and won by NFTs

However, some are no longer in their first experience in Web 3. This is the case of Adidas, which has been cracking NFTs since 2021. With a three-stripe set with boredom monkey yacht clubin the last days of the sports brand Innovate more and advertise It aims to create multi-threaded avatars in partnership with Ready Player Me.

These are the avatars that you can use from one blockchain to another. The seemingly ordinary news suggests that it will be possible to use it one identity Digital for multiple channels. The creation of avatars then depends on the personality of the user. These AI-generated avatars will, of course, wear 3-stripe sneakers.

“This is the first partnership for the brand that pushes the boundaries of the platform – bringing an avatar generative interoperability with more than 1,500 different metaverse apps and games.”

player ready for me

adidas in metaverse
Avatar in metaverse? Yes, but with three strips on the feet

So this collaboration confirms that beyond the influence of fashion, what interests Adidas is the interoperability of chains that allows for amazing freedom in the metaverse and, therefore, not to forget, what makes the nervous system of any approach on the blockchain: decentralization.

NFT and gaming: blockchain, the playing field par excellence

By decentralization we mean the concept of decentralized finance. On a larger scale, a decentralized communication and exchange system. Thus, this means the absence of intermediaries and the creation of a peer-to-peer (Peer 2 Peer) system, which is a symbol of a live trading system.

It was this decentralization of the blockchain that in 2019 convinced Ubisoft to invest in the web 3 sector. In fact, after releasing Raving Rabbids into the metaverse for The Sandbox, the video game giant is making A new seed round for blockchain games $60 million to boost their weight in the ecosystem. Become the lead investor in White Star’s new digital asset fund.

Video game, blockchain and decentralization seem to be a great combination confirmed by Animoca brands that continues to weave its network and has acquired Eden Gamesthe video game developers to whom we owe games like: Need for Speed: Porsche Unleashed, F1 Mobile Racing, Mobile Racing, Gear.Club and Test Drive.

Animoca Brands puts on the turbo and buys Eden Games to develop gameplay to win games.
Roll mechanics in the metaverse Source: Eden Games

Decentralization allows for another connection, another link with the user interacting directly with the game. The use of NFT in the game, in the gameAnd, of course, another system that convinces video games to move to the other side of the web.

Decentralization, the DNA of the blockchain

Thus decentralization is the nervous system of NFTs. It allows direct communication and exchanges. Also, NFTs, Decentralized Finance and Metafire all offer us the possibility to exchange or donate NFTs or even cryptocurrencies, without an intermediary.

For example, the crypto community has shown great support to the Ukrainian people. pray 4 ukraine Digital artists again gathered this week to raise funds to support the Ukrainian military and civilians. 10,000 NFTs were donated to help the people of Ukraine. Actually these donations Solidarity NFT It will be donated to the Humane Society come alive. An alternative method that makes it possible to be as efficient as the government thanks to donations, decentralization makes it possible to work.

Pray4Ukraine’s mission is to show that everyone can help end this war and save countless lives in Ukraine. Digital Art and NFTs offer the crypto community an alternative way to join a powerful global solidarity movement. »

Statement from the Pay4Ukraine team

Tweet from Pray4Ukraine announcing the sale of NFT for humanitarian aid in Ukraine.
Pray4Ukraine tweeted to announce the sale of a batch of NFTs – Source Twitter

So the trend was confirmed this week, and despite the phenomenon that has become popular, monopolized by the entertainment industry and the popcorn industry, some don’t forget the DNA of NFTs and the metaverse code, at the same time an expression freed from the absence of censorship and exchanges from point A to point B Without an intermediary thanks to decentralization. It remains to be seen how the entertainment industry will use this valuable innovation.

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