All you need to know!

While, for many years, the user experience seemed completely neglected by Google, the ax fell!

In fact, with basic web vitalityGoogle wants website publishers to take a closer look at user experience (or user experience).

Web Basics: What are they?

If you work in the web world or in SEO, it’s impossible that you haven’t heard of it before basic web vitality. In fact, in June 2020, Google reached out for the first time about this.

So, in French, we can translate the term Basic Web Vitality through Basic Web BeaconsThis is of little use. However, translation will allow more beginners in this field to better understand what it is about.

Concretely, ‘web core vitality’ is new Signals interpreted by Google To rank sites, with a little privacy… In fact, they focus on the user experience of websites. If this may seem strange at first glance, Google has nonetheless specified how Core Web Vitals will be interpreted by its search engine algorithm…

Most beginners who do not know SEO definitionHowever, you should focus on the latter before moving forward.

What indicators are taken into account by Core Web Vitals?

To better help website publishers, as well as agencies, take this new signal into account, Google has detailed the operation of Core Web Vitals by outlining the elements…

basic web vitality The first one we will name LCP (Largest Content Coating)focuses on website loading speed.

Thus, it is easy to understand that the faster a website loads, the more you tend to get a good position in the natural search results in Google.

basic web vitality The second sign to keep in mind, is FID (First Input Delay)focuses on the time the user needs to interact on the page.

This may relate to filling out a form callor subscribe to a newsletter or click the “add to cart” button for an online sales site.

basic web vitality Finally, the CLS (Cumulative Layout Change) Analyzes the stability and accessibility of web page content.

In fact, this may relate to text that has become illegible on the page, or even improper loading on the go.

How is Web Essentials Measured?

to Web Essentials measurement for a websiteThere are several possible solutions. The first solution is well known by website developers. In fact, the page’s “Basic Web Fundamentals” are available from Google Pagespeed: with a simple URL, other webmasters and developers get a score for the mobile and desktop (i.e. on PC) version of the web page.

It is also possible to use another tool from Google to get results that are well known to SEO. In fact, Google Search Console is an indispensable solution for Measure your website’s performance in the Google search engine.

How is . measured?

By choosing to use this tool, webmasters have direct access to a detailed report on Core Web Vitals, without having to submit all pages one by one: this saves significant time for websites with several hundred or thousands of pages.

How do you interpret the site’s Web Essentials results?

before you try Editing a website to improve the Basic Web Fundamentals For this, it is very important to analyze the results obtained. To make it easier for site editors to interpret, Google indicates scores that webmasters can take into account.

For example, for LCP, it is not necessary to optimize it if it is less than 2.5 seconds. On the other hand, above 4 seconds, your score will be considered poor by Google.

Regarding FID, Google considers it excellent if it is equal to or less than 100 milliseconds. On the other hand, after 300 milliseconds, the result will be considered bad. Finally, the CLS scales between 0 and 0.3: if it is considered good up to 0.1, the site’s editors will have to make changes if the score exceeds 0.25.

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